Upcoming Appearances

It's not your father's Google anymore. If you're still dutifully optimizing your title tags and checking your rankings, you're behind the curve. It's not that those things don't matter anymore--it's that so many other things matter, too. In just the last two years, Google has introduced a world of changes to organic search that have upended both the way people search and the results that they get. More importantly, what marketers must do to stay in front of searchers has changed, too. And the combination of all of these factors means the true scope of the changes are even more complex. So, no, Google Panda has nothing to do with bears. Google+ could be a minus for you if you don't take action. Google Search Plus Your World is actually about personalized search and social media. And Google Instant and Google Caffeine don't mean they are going into business against Nescafe.

Don't keep running the same SEO campaigns that worked in 2010, because they might not work the same way now. Find out what has changed in Google Search so that you can change, too.

Are you thinking about writing a blog for your company, but don’t know where to start? Do you have what it takes to stick with it and create good content? How do you coordinate blogs across your company?

In this Webinar, you’ll learn the dos and don’ts of blogging, starting with listening to your customers. You’ll find out how to choose a topic and create a plan for your blog so that you can generate new content. Mike will discuss where to host your blog, and how to publicize it. He’ll go over how to measure your success, track your subscribers, and optimize your blog posts for search. He’ll also discuss the tools you can use to make blogging easier.

In this free 30-minute Biznology® Webinar, Mike Moran shows you how to start your blog from the ground up and which tools to use to maintain it, so that you can take advantage of the blogosphere to get your products and your company more publicity.

Special sponsored presentation by Abraham Harrison LLC, American Banker, American Banker Magazine, Bank Technology News, Brick Marketing, and Marketing Pilgrim

This 3-hour seminar will give you insight into how to use social media with a business and marketing perspective. You will also get tips on how to avoid the most common pitfalls. As most people know--but many find difficult to put into practice--social media is much more than just having a page on Facebook.

Do what works! When your strategy is formulated, it is important to think broadly and use the opportunities that make the most sense for your company and your business situation. Many of the companies that are already working with social media have discovered entirely new business opportunities but have also encountered many challenges that have been difficult to predict. The purpose of this seminar is to gain insight into how you work best with social media and how to make the right strategy--in just 3 hours! You will get your knowledge from one of the best international experts in the field of social media, Mike Moran.

Full day workshop on search, social media, goals, conversions, and metrics arranged by Converseon Nordics and SearchAcademy.dk.

Topics covered: How can you improve your digital marketing? How do you set up goals for your web activities and how do you measure them? How do you get the best results with search? How do you do social media campaigns? And how do you combine social and search in your digital marketing?