Past Appearances

Ticket Summit® is the leading ticket conference and trade show for live entertainment professionals. Conference attendees include producers, promoters, box office managers, ticket distributors, technology companies, and many more. I joined Ben Kirshner (President of Elite SEM), and Joseph Apfelbaum (CEO of Ajax Union) at the Search Engine Marketing panel discussion where we provided strategies to help companies successfully remarket to their customers, build their consumer base, and boost their bottom line.

Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? Marketing has become a global conversation instead of a one-way message from the marketer. Sure, Twitter is important here, but how about in China? Do you know where the conversations are happening in each country market you’re in? Moreover, how do you decide which social media tasks should be done in headquarters and which should be done in each country?

In this Webinar, you’ll find out how to:

• Identify the most important social venues in each country market

• Choose which markets are most ripe for a social approach

• Detect which social media tools are smart about national languages

• Create a strong central program that allows each country to do what it does best

In this free 30-minute Biznology® Webinar, Mike Moran explains how to take what you already know about social media and apply it on a global scale. Don’t assume that what worked in your home country will work everywhere, and don’t expect that you can run your worldwide social program from headquarters. Learn how to use your organization’s own market knowledge to get the most benefit out of social media in every country market.

Special sponsored presentation by Abraham Harrison LLC, American Banker, American Banker Magazine, Bank Technology News, Brick Marketing, and Marketing Pilgrim

Dr. Ash Pahwa and I collaborate on an on-demand online course covering organic and paid search. I teach two of the sessions with Ash handling the other eight sessions.

The course covered all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook.

Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Do you know how computers "listen" to social media? To answer those questions, and many more, you need a social media listening program.

You could start with a basic tool, such as Google Alerts, but many businesses find that they need more. At this event, see real-world case studies that show social listening in action.

Discover what tools are available today (and what their shortcomings are) and learn how social media listening tools are evolving. Find out how to keep up with all the conversation about your company and their industry in social media, so that you can respond to protect your reputation.

Just because you know how to use social media doesn't mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them. An effective social media strategy focuses on social intelligence, social capability architecture, and social metrics. How do you turn the vast amount of data from social media into insights? How do you get the social expertise on board? How do you constantly measure and evaluate your efforts?

Small businesses don’t have to spend much time thinking about organizational issues. But medium and large companies do. They must learn how to listen to the conversation and must organize their content assets and their personnel to engage with their audience and to measure the impact of that engagement. If you start by examining the precise reasons for using social media (crisis management, marketing campaigns, market research, customer service, and others), then you can identify the right approach and the right way to gauge your success.

In this free 30-minute Biznology® Webinar, Mike Moran explains how to move beyond the experimentation stage to make social work for your business. He will answer key business questions and show how to track how much social can do to meet your real business goals.

Thanks to our sponsors at SourceMedia (publishers of American Banker, American Banker Magazine, and Bank Technology News), Abraham Harrison, and Marketing Pilgrim.

Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can't deliver on the implied promise: "Type in anything and we'll find it." You're not sure whether the problem is the search engine technology you use, the way you've set up the search engine, or that blasted content on your site. Your authors don't use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms.

When you add it all up, it's a wonder anyone finds anything with your site search engine. It's easy to change the search engine on your corporate Web site—at least it's easier than fixing some of the real problems. Too often, we look at poor Web site search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. Analyze your Web site's search in a holistic way and address all of your problems.

In this Webinar, you'll find out how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. Mike will show you how to use metrics and surveys to assess your Web site search and improve it.

He'll also show you how to use multifaceted search to optimize the search results. In this free 30-minute Biznology Webinar, Mike Moran explains how to analyze your Web site search experience so that searchers on your Web site can find what they are looking for.

It might sound odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours to get their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback.

If you think that this could never work at your company, you're not alone. Often, it's other people's attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explain how they don't work that way. If you know you need to adopt experimental marketing, but you don't know how to make it happen where you work, this is where you find out.

Time was that understanding how to build a Web site was all you needed to know. In recent years, you've needed to become an expert in search marketing, social media, and return on investment.

It's no longer enough to have a good Web site. Now you must know how to attract the right people to that Web site, and to close the sale, either online or offline. And if the whole thing seems a confusing pile of details, you need to focus on the methods that help you identify the best way to work across all those competing marketing tactics.

An effective social media strategy focuses on social intelligence, social capability architecture and social metrics. How you turn the vast number of data from social media into insights? How you get the social expertise on board? How do you constantly measure and evaluate your efforts? Answers within.

Twitter, Facebook, Foursquare--what are all the cool kids doing today? If you would rather run a business to make money than to be trendy, you might want to know how to measure your return on social and mobile marketing investments.

Different businesses have different measurement challenges, but they all need to be able to connect the online marketing tactics to a sale. Find out what you need to know to track your returns from social and mobile marketing campaigns. The presentation includes interesting case studies from the US Market.

Twitter, Facebook, Foursquare--what are all the cool kids doing today? If you would rather run a business to make money than to be trendy, you might want to know how to measure your return on social and mobile marketing investments.

Different businesses have different measurement challenges, but they all need to be able to connect the online marketing tactics to a sale. Find out what you need to know to track your returns from social and mobile marketing campaigns. The presenteation includes interesting case studies from the US Market.

If you've finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. But as search becomes more important to every company's marketing plan, it is critical to get the high level support for search as a more ambitious part of the marketing mix.

Find out how to speak the language of the C-Suite to boost your search program to a new level. In this Webinar, you'll find out how to explain why search marketing is important to senior executives—in language that they will understand.

You'll learn how to use direct marketing metrics to predict your revenue opportunity, and you'll get prepared for what your execs will ask you at the meeting itself, which is a key part of selling any proposal. In this free 30-minute Biznology Webinar, Mike Moran explains how to convince your top executives to fund your search marketing proposals.

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too many people focus on the banality of tweeting what they had for lunch rather than focusing on Twitter as a real marketing tool, just like any other form of communication.

All communication consists of listening and speaking, with Twitter being no exception. Learn the ins and outs of how Twitter works, what tools you can use to listen and to speak, and how to find your natural voice to engage with the Twitter community.

Don't just randomly tweet—decide your business goals and measure your success. In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can use Twitter to connect with clients, along with the practical tools that make it easy.

Just because you know how to use social media doesn't mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them.

I moderated a great a Webinar by Frank Reed that can help you keep up with the changes that Google is making in its local search results. Have you heard of Google Place Pages but aren't sure what they are or what you should do about them? Are you absolutely sure that your business data is correct throughout the Internet?

In this Webinar, you'll find out how the accuracy of business data across the Internet impacts how well you are seen in the search engines. You will be shown the "How To's" for claiming and optimizing your Google Place Page, and you will know what the basics are for local marketing success on the Internet.

In this free 30-minute Biznology Webinar, Frank Reed explains how important it is to own your business data throughout the Internet so there is no confusion about how to contact you when a customer is looking for your service. He will also give the details of optimizing your Google Place Page so that this valuable piece of free marketing is used to your business advantage.

By the time you are through with this intensive overview of this critical local Internet marketing subject, you may even want to call yourself an expert!

Learn how to take the marketing skills you already have and apply them to Web marketing. Find out how Web marketing can be low risk and inexpensive, how to listen to what is being said about you, which marketing material works the best, and how direct marketing principles apply to digital marketing.

Time was that there weren't any easy ways to find out what your customers were saying about you. But now your customers are talking to each other on blogs, Twitter, message boards and many other social media venues.

Do you know how to listen to what they are saying? Can you tell whether they have positive or negative comments? Do you know how computers "listen" to social media? Or what the limitations of computers are? Do you know how the conversation about you compares to what they say about your competitors?

In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can follow the conversation about their company, their brands, their products, and their industry in social media, and why it's so important to do so.

Mike joined several other panelists to explain how to integrate social media into your marketing plan, and to build your social media marketing toolbox. Mike discussed how to position your brand within the mobile social media arena and how to engage with customers though Mobile Social Media and social media with mobile apps.

Everyone is talking about digital marketing. All the cool kids are on Twitter and Facebook, so you should be too, right? Well, maybe. What you really want is to be where the money is.

So how can you tell which digital marketing investments will pay off? You must apply tried-and-true direct marketing principles to everything you do. Don't miss your opportunity to turn your marketing investment into increased revenue. Instead of seeing these tactics as costs, you can learn how they directly correlate to a fatter bottom line.

Time was that marketing was for big companies with big budgets, but the Web has changed everything. Many Web marketing techniques are cheap or free, so any size company can take advantage--you can target even the smallest market segment.And when tactics cost so little, and can be changed so easily, your risk is quite low.

And you can apply traditional direct marketing principles to tie marketing spending directly to sales. If you've been struggling with how your company can take advantage of the Web, or how you can convince others at your company to give it a try, learn how to apply what you already know about marketing to the brave new world of Internet marketing. Despite all the changes, Web marketing is still marketing.

Everyone's talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, I explain how virtually any business can use direct marketing principles to track its customer leads and sales from social media, whether those sales occur online or offline.

Pearson's Hester Tinti-Kane and Pearson research partners, Babson Survey Research Group's Jeff Seaman and IBM Press author Mike Moran, discussed the findings of the 2011 Pearson Education Social Media Survey, which asked a representative national sample of teaching college professors nationwide how they use social media in the classroom as well as in their personal and professional lives.

Learn how social media relates to classroom instruction, online learning, and how it can bridge the gap between students and faculty. The session examined which social media sites are most popular for faculty for their personal, professional, and teaching responsibilities; as well as the concerns and barriers that they see in adopting social media as part of their teaching process.

Most companies have moved beyond the experimentation stage and now want to know how to make social work for their business. You can answer key business questions and track how much social can do to meet your real business goals, if you know how.

In this recorded Webinar, you'll learn how to identify the purpose of your Web site, determine how to track the various goals you have for your Web visitors, and to measure the conversions that result.

You'll discover how to identify the parts of your customer experience that aren't working and to test your way to higher returns. Don't miss your opportunity to turn your marketing investment into increased revenue. Instead of seeing these tactics as costs, you can learn how they directly correlate to a fatter bottom line.

If you've finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO.

But as search becomes more important to every company's marketing plan, it is critical to get the high level support for search as a more ambitious part of the marketing mix. Find out how to speak the language of the C-Suite to boost your search program to a new level.

Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called "black hat SEO" has persisted for a simple reason—it has worked.

But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time. Instead, start practicing "white hat SEO" to lead to your success.

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Find out how you can use Twitter not just to amplify your own message, but also to listen to what your clients are saying and to engage with them.

I participated with other panelists to answer the burning question of how to find the business value in all that cool social media stuff we do. Panelists included both agency, consultancy, and clients to bring an eclectic perspective to the question.