Past Appearances

Mike is a frequent speaker on Internet marketing, especially search marketing and social media, and on enterprise search and text analytics. He frequently appears as the keynote speaker at large events, but is also available for all day (or even multi-day) workshops.

Mike speaks at many private events, but only the public ones are listed here. Often, the slides used at the event are linked from that appearance:

  • April 8, 2014
    Biznology® Webinar with Ruth P. Stevens

    The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.


    In this webinar, you’ll find out:


    • Your best prospecting media–and the media channels to avoid–for lead generation campaigning today

    • The single best offer strategy in B2B marketing today; plus other offers that motivate action

    • Lead qualification techniques that make your sales force happy

    • How to quadruple your campaign productivity with lead nurturing

    • The top two metrics that are essential to measuring the results of your lead generation investments


    In this free 30-minute Biznology® webinar, you’ll learn the soup-to-nuts process of generating qualified leads and tracking them to closure. And your sales counterparts will thank you for that!


    Special presentation sponsored by BarnRaisers, eMarketing Strategy, GaggleAMP, MENG (NJ Chapter), and Unison


    Ruth P. Stevens is one of our bloggers at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.

  • April 8, 2014
    Online course at Rutgers University

    Mike Moran is teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • March 31, 2014
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and I collaborate on an on-demand online course covering organic and paid search. I teach three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • March 31, 2014
    Online course at UC Irvine Extension

    Rob Peterson and I are teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

  • March 31, 2014
    4-Hour Workshop at ClickZ Live NY

    I am teaching a half-day workshop on the training day before ClickZ Live New York (formerly called SES New York). Agile marketing can be described as the path to success in digital marketing that is based on experimentation and course correction, rather than tedious strategizing leading up to a "big bang" launch of a risky endeavor. In order to get the most out of your marketing campaign, feedback needs to be analyzed and necessary changes need to be implemented faster to improve the customer experience.

    Marketers need to think ahead–however, one of the difficulties of adopting agile marketing is the need to admit that most of what marketers do is actually wrong–it's not the best, it's not optimized, and it's not even good...but it's a start, and you'll eventually find an approach that works if you can get the right feedback.

    This workshop will introduce agile marketing, why it is essential to your marketing campaign, and strategies and tactics you can implement into your business plan. Many born-on-the-web successful companies such as Google, eBay, and Amazon all use agile marketing as a way to gain a better insight into what marketing tactics actually work. You might think that they do this now because they have lots of cash to run experiments. But the truth is that they have done this from the beginning—that's why they have so much cash.

    In this class you'll learn:

    • Why marketing is moving faster than ever. Time was that you could take your time and introduce a new campaign once a year. These days, events drive your marketing—you can't be without a response.

    • The basics of agile software development. Any technology-based marketing tactic (such as website development or search engine optimization) requires a different king of IT process. Agile development moves fast and is the basis behind the agile marketing methodology.

    • How digital marketing is direct marketing. Whether you sell online or offline, your marketing success is based on response. Learn how to measure the monetary impact of every marketing tactic you try, using it as a feedback loop to judge your marketing effectiveness.

    • How to test your way to success. You can speed up your feedback eve more through the use of testing. You can test two alternatives (A/B testing) or many alternatives (multivariate testing) and rapidly narrow down the best approach to many kinds of marketing tactics.

    • How to get started and keep going. Some people find agile marketing threatening or even scary. Learn how to approach wary people and help them adapt to this new way of improving marketing results. Also learn how to increase the agility of existing campaigns and make mid-campaign modifications.

  • March 31, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • March 11, 2014
    Biznology® Webinar with Monique de Maio

    You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?  Maybe you already know that but are seeking a clearer understanding of your key customers; determining the value propositions that would resonate by those key customer types; identifying where to find those prospects and customers and finally, determining what to say to them?  Then this webinar is for you.

    In this webinar, you’ll find out how to think about your customers and prospects not as one homogeneous group, but as a combination of different types of decision makers, with different buying drivers and objectives.  By not treating everyone the same, your messages and value propositions to each of these types of customers will better resonate and results will follow.  This is also helpful if you have channel partners, distributors, strategic alliances, etc.

    In this free 30-minute Biznology® webinar, we’ll talk about how to build personas to segment your customers, use composites of the vital attributes of your customers to create different messages for each segment of your customers, and how to select the best outlets for these messages and content.

    Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison

    Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998. OnDemand helps companies that do not have the skill sets or resources internally with ongoing marketing initiatives or projects, onDemand. Monique is a twenty-five year marketing veteran that has been an acting CMO for agencies and companies for as many years—ranging in size from enterprise to start ups and SMBs in between.

  • March 3, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • February 11, 2014
    Biznology® Webinar with Augustine Fou

    Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales.

    In this free 30-minute Biznology® webinar, you’ll find out about the many forms of digital ad fraud. We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI.

    Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison

    Dr. Augustine Fou is Founder and Advanced Technical Forensics expert at Marketing Science Consulting Group, Inc. He has served clients in digital marketing and strategy for over 17 years. He was the former Chief Digital Officer of a group of agencies within Omnicom and Digital Lead at McCann Worldgroup.

  • February 3, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • January 29, 2014
    Online course from Rutgers University

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content.

    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • January 26, 2014
    Online course at Fairleigh Dickinson University

    Monique de Maio and I will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Note: This course is open to students in the Masters of Administrative Science Program only. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • January 26, 2014
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in social media marketing for branding and implementing an effective strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. Click on title for details on who can attend. Contact JoAnna Steiner of FDU in Teaneck, New Jersey, at 201-692-7357 for more information.

  • January 23, 2014
    Connecticut Chapter of the Marketing Executives Networking Group (MENG) in Darien, CT

    All the cool kids are talking about big data. Feeling left out? Or hoping it’s another shiny fad that will fade? Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started.

    Join MENG CT and Mike Moran, Senior Strategist, Converseon, to learn why Big Data is actually the foregone conclusion of trends that have been underway for 40 years. Find out how to be ready not only for today’s Big Data, but for the even Bigger Data that is right around the corner.

    Specifically, you’ll learn:

    • The new gatekeepers, tracking your prospects, filtering your message

    • The critical skill set necessary to harness Big Data, and lead marketing change

    • Strategies for adapting to and transforming the insights of big data into marketing success

    Peer networking over wine and cheese begins at 6:30 pm.

    Executive Guests Welcome – Members: Bring a friend, and be entered to win a bottle of wine at the event.

    Register here.

  • January 14, 2014
    Biznology® Webinar with Andrea Goldberg

    Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?

    In this free 30-minute Biznology® webinar, you’ll learn that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. This webinar will explore the emerging area of social HR and reveal how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.

    This webinar looks at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. It will discuss how successful organizations have made this transition and will explore social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.

    Special presentation sponsored by BarnRaisers, Digital Culture Consulting, MENG, and Unison

    Andrea Goldberg, President of Digital Culture Consulting, is a business strategist and organizational psychologist with a cross-functional background in marketing, technology, communications and human resources. In her career at IBM she led pioneering work in branding, strategy, employee engagement and new markets. Dr. Goldberg is an adjunct professor at Montclair State University and serves on the research advisory board of Saugatuck Technology.

  • January 14, 2014
    Online course at Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • November 19, 2013
    Biznology® Webinar with Denise Lee Yohn

    Do you need to strengthen your brand’s differentiation vs. competitors?

    Are new brands entering your category and changing the competitive dynamics?

    Do you know how to establish and maintain your competitive advantage?

    A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.

    In this webinar, brand expert Denise Lee Yohn will show you how to craft a competitive brand positioning, including:

    • the most effective way to identify and define your target segment(s)

    • how to determine an appropriate competitive frame of reference

    • three strategies to establish meaningful and lasting differentiation

    • the sources that achieve brand credibility among today’s savvy customers

    In this free 30-minute Biznology® webinar, learn how to ensure your brand stands out from the competition and stands up to competitive threats.

    Special presentation sponsored by BarnRaisers LLC, Denise Lee Yohn Inc., and Unison

    Blending a fresh perspective, 25 years of experience working with world-class brands (including Sony and Frito-Lay), and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014).

  • November 11, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Agile Marketing module of the Mini-MBA™: Strategic Marketing at Rutgers CMD. At the core of every business is the need to obtain, grow, and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The Rutgers Mini-MBA™: Strategic Marketing program provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge of the material, ready to apply it at their company.

    In addition to learning marketing concepts and tools, participants begin developing marketing plans that:

    1. Analyze and understand customer segments and the drivers of customer behavior

    2. Are based on the competitive landscape and the drivers of the firm’s competitive advantage

    3. Identify trends and shifts in the industry and possible strategic partnerships

    4. Provide an implementation schedule, with measurable outcomes and a detailed action plan

    The program fee includes an Apple iPad, containing the pre-loaded program materials, for each participant. The program is one-week daytime accelerated course.

  • Content Marketing: Implementing a Winning Program
    October 28, 2013
    Full-day seminar for BMA-NJ in Livingston, NJ

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This all-day training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

    Who should attend?

    Anyone who works in or manages search marketing, social media, or content development in your agency or organization. This session is designed for the person who is convinced of the importance of content marketing but needs the practical steps to succeed.

    A light breakfast and lunch are included! Early bird discounts are available if you register by October 4.

  • October 28, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Agile Marketing module of the Mini-MBA™: Entrepreneurship at Rutgers CMD. While being a successful entrepreneur is highly rewarding, starting and running a business can also be overwhelming, emotionally draining, and financially risky. The difference between success and failure often lies in the ability to create a logical plan, mitigate risk, minimize mistakes, and build a strong support system. The Rutgers Mini-MBA™: Entrepreneurship focuses on these key elements of business success. Taught by both Rutgers faculty and seasoned entrepreneurs, the coursework combines the theory of traditional MBA programs with the real-world entrepreneurial training needed to lead a business venture to success. The goal is for participants to leave the class ready to take their business to the next level. Each participant is expected to create an actionable business plan and make a presentation to an investor panel as a final project. The program fee includes an Apple iPad, containing the pre-loaded program materials, for each participant. The program is one-week daytime accelerated course.

  • October 28, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people wishing to learn more about the topic of agile marketing. Students will be introduced to this concept which is growing in popularity, allowing marketing results to form the feedback on marketing activities, driving continuous improvement of results. Agile marketing has its roots in two very different disciplines, direct marketing and agile software development. While offline direct marketing forms the basis of many agile marketing principles, most agile marketing practices are moored in digital marketing, where feedback is easier to gather and where technology allows changes to be made quickly. Despite the success of agile marketing techniques, students will be given guidance on how to overcome resistance from traditionalists that are not ready to make the cultural and organizational changes required to benefit from agile marketing's power.

  • October 22, 2013
    Biznology® Webinar with Ruth P. Stevens

    B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—is an essential tool for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.

    In this webinar, you’ll find out how to analyze your content needs, and prioritize the content to produce. We’ll also cover the best applications for content in driving toward B2B marketing objectives, like sales lead generation. You’ll leave the webinar with 5 tricks for planning your content program that you can apply immediately, to save time and save money.

    In this free 30-minute Biznology® webinar, you’ll learn the essentials of planning for top-quality content that supports your B2B marketing objectives.

    Special presentation sponsored by BarnRaisers LLC and Unison

    Ruth P. Stevens is one of our bloggers at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.

  • October 15, 2013
    SMX in Stockholm, Sweden

    I'm giving the closing talk on the second day at SMX Stockholm about the future of digital marketing. All of us in digital marketing struggle to keep up with the constant changes, but the rate of change is not slowing down. In fact, it’s accelerating. How can we approach this breathtaking pace in a way to benefit from it?

    For a 15% discount, enter code SPEAKSESMX13 when registering!

  • October 7, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • October 6, 2013
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in Social Media marketing for branding and implementing an effective strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. This course is open to adult undergraduates in the online BAIS program and the NSHSS initiative for honors HS students. Contact JoAnna Steiner of FDU in Teaneck, New Jersey, at 201-692-7357 for more information.

  • September 30, 2013
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and Mike collaborate on an on-demand online course covering organic and paid search. Mike teaches three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • September 24, 2013
    Biznology® Webinar with Rob Petersen and Mike Moran

    • 80% of visitors to a website begin by typing keywords in the query box of a search engine

    • 42% click on the website in the #1 position on the search page

    • 90% click a website on the first page

    These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business.

    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single most measurable, profitable, and predictable activity a business can pursue in digital marketing.

    Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?

    In this webinar, Rob Petersen and Mike Moran engage in a point-counterpoint discussion to clarify the folklore vs. the wisdom of SEO. Don’t be fooled about what it takes to achieve a high rank on search pages. Join Rob and Mike when they explain the principles and practices that make SEO work effectively in 12 Myths vs. Realities of SEO.

    Special presentation sponsored by BarnRaisers, Brick Marketing, Converseon, Marketing Pilgrim, and Unison

    Rob Petersen is President of BarnRaisers, a digital marketing solutions company using social media, the power of community and the proven principles of relationship marketing to build brands. He’s also on the MBA faculty of Rutgers University, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times.

  • September 24, 2013
    Online course from Rutgers University

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content.

    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • September 23, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people who want to learn more about search engine marketing (SEM). Students will be introduced to technologies, techniques, and strategies required to achieve high rankings on search engines and to learn why search engine marketing is one of the most cost-effective promotional strategies available. I will give an introduction to both organic search engine optimization practices and pay-per-click, enabling the student to compare and contrast these strategies. Students will be given guidance on how to select the best method and create an effective search engine marketing campaign to achieve their promotional goals.

  • September 22, 2013
    Online course at Fairleigh Dickinson University

    Monique de Maio and I will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Note: This course is open to students in the Masters of Administrative Science Program only. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • September 16, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • September 10, 2013
    Workshop at SES San Francisco

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This four-hour training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

  • September 10, 2013
    Rutgers University in New Brunswick, NJ

    Mike is teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers CMD in New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a nine-week evening accelerated course.

  • September 6, 2013
    Online course at Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • August 5, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • July 30, 2013
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and Mike collaborate on an on-demand online course covering organic and paid search. Mike teaches three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • July 22, 2013
    Online course at UC Irvine Extension

    This is a 5-week course co-taught by Mike Moran and Rob Petersen. Social media is part of the marketing mix for many organizations today and provides them with unprecedented opportunities to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.

  • July 15, 2013
    Online course at UC Irvine Extension

    This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Mike Moran and Rob Petersen will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations. You will also gain a foundational understanding of the optimization technologies and methods that yield positive returns for businesses and create relevant experiences for end users.

  • July 9, 2013
    Biznology® Webinar with Chris Abraham

    Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.

    In this free 30-minute Biznology® webinar, you’ll learn all about earned media marketing: how to get off your duff and get out there online.

    You’ll find out:

    • How to identify the right people to engage

    • The best way to engage

    • What to say and how to message them

    • How to ask for what you need in a compelling (not annoying) way

    Chris Abraham will go through a real case study for Mizuno Running. He’ll show how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. Chris will show you how to find the right online influencers, bloggers, and the social media savvy.

    He’ll teach you how to:

    • Befriend them honestly and openly

    • Appeal to them on their own terms

    • Give them what they need and get what you need for a successful campaign

    • Create a blogger-optimized news release

    • Interact with them so that everyone feels respected and leaves happy

    • Maximize coverage in blog posts and social media shares

    Earned media mentions are much more organic than paid media and are more authentic. They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing.

    Sponsors: BarnRaisers, Brick Marketing, Gerris digital, Marketing Pilgrim, and Unison

    Chris Abraham is a blogger at Biznology. He’s Director of Social Media at Unison, an integrated brand agency combining strategic, creative, and technology services to help clients build and strengthen their brands. He focuses on blogger outreach/engagement and Internet crisis response. He is Founder/Principal of Gerris digital, a full-service digital strategy consulting firm.

  • June 20, 2013
    Online course from Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 10-week self-paced online course.

  • June 18, 2013
    Biznology® Webinar with Mike Moran

    Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can't deliver on the implied promise: "Type in anything and we'll find it." You're not sure whether the problem is the search engine technology you use, the way you've set up the search engine, or that blasted content on your site. Your authors don't use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms.

    When you add it all up, it's a wonder anyone finds anything with your site search engine. It's easy to change the search engine on your corporate Web site—at least it's easier than fixing some of the real problems. Too often, we look at poor Web site search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. Analyze your Web site's search in a holistic way and address all of your problems.

    In this 30-minute free Biznology® Webinar, you'll find out how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. Mike will show you how to use metrics and surveys to assess your Web site search and improve it.

    He'll show you how to use multifaceted search to optimize the search results. Mike Moran explains how to analyze your Web site search experience so that searchers on your Web site can find what they are looking for.

    Special presentation sponsored by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Unison

  • June 12, 2013
    Workshop at SES Toronto

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This four-hour training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

  • June 3, 2013
    Rutgers University in New Brunswick, NJ

    Mike is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • May 30, 2013
    Online course from Rutgers University

    I am teaching two modules of the new Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content.

    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 10-week self-paced online course.

  • Meet, Greet and Learn Simple SEO Basics
    May 16, 2013
    Technical Marketing Group Meetup in Santa Clara, CA

    I’ll be giving a Webinar at a marketing meetup in Santa Clara, CA. Learn the basics of Search Engine Optimization (SEO) during the Technical Marketing Group meetup. The presentation will be fast paced, and focused on the simple, basic things you need to know to do SEO. At the meetup, attendees will meet, greet, and exchange business cards, listen to my presentation, and discuss technical marketing jobs.

  • May 14, 2013
    Biznology® Webinar with Jennifer Evans Cario

    Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins.

    In this Webinar, you’ll learn to leverage Pinterest for your business and target audience. You’ll learn to use Pinterest as a consumer research channel and how the knowledge gleaned from the site can bolster your content marketing efforts. You’ll better understand the types of content that perform well on Pinterest and how it can fit into your existing content and social media marketing efforts.

    In this free 30-minute Biznology® Webinar, we’ll talk about how Pinterest differs from other popular social media channels and when and why it’s worthwhile to consider it as part of your own social media strategy. We’ll explore the difference between content creation and content curation, and we’ll look at how brands are leveraging pinboards as a better way to micro-target valuable segments of their customer base. Finally, we’ll take a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands.

    Special presentation sponsored by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, SugarSpun Marketing, and Unison

    Jennifer Evans Cario is the founder and President of SugarSpun Marketing, Inc., and the author of Pinterest Marketing: An Hour a Day. Cario also serves as the Social Media Faculty Chair for MarketMotive.com, the leader in web-based online marketing curriculum. An industry veteran of more than fifteen years, Jennifer has served as Editor-in-Chief of SearchEngineGuide.com since 2004 and is a popular speaker at shows like SES, SMX, Pubcon, and various other conferences.

  • May 13, 2013
    Rutgers University in Newark, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in Newark. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad 3, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • April 28, 2013
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in Social Media marketing for branding and implementing an effective branding strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. This course is open to adult undergraduates in the online BAIS program and the NSHSS initiative for honors HS students. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • April 16, 2013
    Biznology® Webinar with Paul Gillin

    That Facebook page you set up to promote your business might just become your biggest headache.

    Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.

    You no longer have the luxury to think. Attacks can go viral in hours, and your response has to be in real time. The good news is that angry critics can become raving fans when handled skillfully, and vocal customers can make your business better. About 90% of angry customers can be satisfied with a little TLC.

    In this free 30-minute Biznology® Webinar, Paul Gillin explains:

    • How customer attackers use social media to build momentum for their cause

    • The five most common mistakes businesses make when responding to critics

    • How to prevent the most common attacks

    Five attendees will receive a signed copy of Attack of the Customers, courtesy of Paul Gillin.

    Special presentation sponsored by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, Paul Gillin Communications, and Unison.

    Paul Gillin is a writer, speaker and online marketing consultant. Since 2005 he has helped B2B marketers at companies of all sizes and many industries use social media and quality content to reach and engage with customers. He is also a prolific writer who has published over 200 articles on the subject of new media.

    His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). He has written the monthly New Channels column for BtoB magazine since 2006. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His Website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.

  • April 15, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Agile Marketing module of the Mini-MBA™: Entrepreneurship at Rutgers CMD. While being a successful entrepreneur is highly rewarding, starting and running a business can also be overwhelming, emotionally draining, and financially risky. The difference between success and failure often lies in the ability to create a logical plan, mitigate risk, minimize mistakes, and build a strong support system. The Rutgers Mini-MBA™: Entrepreneurship focuses on these key elements of business success. Taught by both Rutgers faculty and seasoned entrepreneurs, the coursework combines the theory of traditional MBA programs with the real-world entrepreneurial training needed to lead a business venture to success. The goal is for participants to leave the class ready to take their business to the next level. Each participant is expected to create an actionable business plan and make a presentation to an investor panel as a final project. The program fee includes an Apple iPad, containing the pre-loaded program materials, for each participant. The program is one-week daytime accelerated course.

  • April 8, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

  • April 8, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people wishing to learn more about the topic of agile marketing. Students will be introduced to this concept which is growing in popularity, allowing marketing results to form the feedback on marketing activities, driving continuous improvement of results. Agile marketing has its roots in two very different disciplines, direct marketing and agile software development. While offline direct marketing forms the basis of many agile marketing principles, most agile marketing practices are moored in digital marketing, where feedback is easier to gather and where technology allows changes to be made quickly. Despite the success of agile marketing techniques, students will be given guidance on how to overcome resistance from traditionalists that are not ready to make the cultural and organizational changes required to benefit from agile marketing's power.

  • April 1, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • April 1, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people who want to learn more about search engine marketing (SEM). Students will be introduced to technologies, techniques, and strategies required to achieve high rankings on search engines and to learn why search engine marketing is one of the most cost-effective promotional strategies available. I will give an introduction to both organic search engine optimization practices and pay-per-click, enabling the student to compare and contrast these strategies. Students will be given guidance on how to select the best method and create an effective search engine marketing campaign to achieve their promotional goals.

  • March 28, 2013
    Rutgers University in Newark, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers Newark. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.The program runs as a 9-week evening course meeting weekly.

  • Content Marketing: Implementing a Winning Program
    March 25, 2013
    Workshop at SES New York 2013

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This four-hour training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

  • March 13, 2013
    Biznology® Webinar

    How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan?

    In this Webinar, you’ll learn:

    • How to assess your current search marketing results through the prism of your own organizational goals

    • How leading organizations assess their search marketing

    • Which key performance indicators identify specific problems in both organic and paid search

    • Why social media is important to search marketing

    • How to build your content plan based on your assessment

    In this free 60-minute Biznology® Webinar with Rob Petersen, Tim Peter and Mike Moran, you’ll get a handle on what your own business can do to drive its search marketing results based on measurements. Whether you don’t know how to measure your results or you’re just plain unhappy with them, this Webinar is for you.

    Special presentation sponsored by the UC Irvine Extension and the Rutgers University Center for Management Development.

    Rob Petersen is President of BarnRaisers, a full service digital marketing solutions company that builds brands using proven relationship principles and ROI. Rob has been recognized by the American Marketing Association for building several billion-dollar businesses.

    Tim Peter is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work for Wyndham and Charles Schwab has generated billions of dollars in online revenue.

    Mike Moran is the Founder of the Biznology blog and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc. and a former IBM Distinguished Engineer.

  • March 12, 2013
    Biznology® Webinar with Glenn Gaudet

    With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. This army is the employee base. However, the initial fear many companies had was the inability to control the message. Today, companies are tapping into employees to amplify their social media efforts.

    In this Webinar, you will learn the best practices developing around employee engagement and message fidelity. Issues around privacy, message control, reach amplification and ROI tracking will all be explored.

    In this free 30-minute Biznology® Webinar, Glenn Gaudet explains how to engage employees in sharing corporate social media content and how to track the impact of it. All attendees of this Webinar will qualify for a FREE 2-week trial of GaggleAMP if they register before March 30, 2013.

    Special sponsored presentation by BarnRaisers LLC, Brick Marketing, GaggleAMP, Marketing Pilgrim, and Unison

    Glenn Gaudet is the President and Founder of GaggleAMP. GaggleAMP is the leading social media amplification solution empowering stakeholder engagement. Glenn brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startups to $1 billion in sales. He has delivered results in and pioneered new techniques in marketing technology. He is also the author of Connection, Community & Conversation: Making Social Media Work for Business. Follow or connect with Glenn on Twitter: @glenng

  • February 19, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. The program runs as a 9-week evening course that meets weekly.

  • February 18, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad 3, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • January 28, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. The program runs as a one-week daytime accelerated course.

  • January 27, 2013
    Online course at Fairleigh Dickinson University

    Monique de Maio and I will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Note: This course is open to students in the Masters of Administrative Science Program only. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • January 27, 2013
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in Social Media marketing for branding and implementing an effective branding strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. This course is open to adult undergraduates in the online BAIS program and the NSHSS initiative for honors HS students. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • January 15, 2013
    Biznology® Webinar

    Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond?

    In this Webinar, you’ll find out how the social, local, mobile Web is changing your customers’ behavior and what that means for your business. Tim will explore:

    • The rise of mobile in a browse, shop, buy world

    • Pitfalls to avoid as you move your Web presence towards mobile

    • How customers are interacting with businesses via social media and local search

    • The business benefits of social media across distribution, customer service, and CRM

    • Best practices in e-commerce as it moves from the desktop

    In this free 30-minute Biznology® Webinar, Tim Peter explains how to analyze, anticipate and adapt to your customers’ changing behaviors. As the Web becomes increasingly social, local, and mobile, your ability to respond to your customers across multiple screens and in multiple ways represents the difference between occasional sales and “all commerce, all the time.”

    Special sponsored presentation by BarnRaisers, Brick Marketing, Marketing Pilgrim, Reputation.com, and Tim Peter & Associates

    Tim Peter helps companies put the Web to work to grow their business. He has worked since 1995 developing innovative e-commerce and Internet marketing programs across multiple industries. Prior to launching Tim Peter & Associates, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked to achieve more than $2 billion in online revenue. An expert in online marketing and e-commerce strategy, Tim focuses on Web analytics, content strategy and optimizing Web channels for e-commerce. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI and the Digital Analytics Association.

  • December 3, 2012
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. The program runs as a one-week daytime accelerated course.

  • November 13, 2012
    Biznology® Webinar

    In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search? How do you prevent all this bad news from making it to the first page of Google results? Or worse, how do you scrub all the bad news that’s already made it to the top half of the first page of the search results? Is it even possible? It’s not easy – it’s really hard, actually – demanding a terrific investment of resources over time.

    In this free 30-minute Biznology® Webinar, you’ll find out how to push negative links down by creating and promoting accurate and truthful content. Chris Abraham of Reputation.com will give you an overview of Online Reputation Management (ORM), how to better protect your first page of Google results from besmirchment, and what you can do to take back your good name on Google search.

    Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com

    Chris Abraham is Team Lead of Special Projects at Reputation.com, and a leading expert in online relationship management, Internet privacy, and online public relations. He focuses on blogger outreach, blogger engagement, and Internet crisis response.

  • How to Create Leads and Sales from Social Media
    November 5, 2012
    International Advertising Association (IAA) in Copenhagen

    I gave a half-day seminar and follow-up Webinar with exercises and feedback for IAA that showed the methods to ensure results for your digital media efforts. Everyone is talking about social media and many are active with Facebook pages, LinkedIn profiles, etc., but how do you ensure that this is not just a lot of extra work? How do you find out whether it is paying off in the form of leads and sales?

    The program was conducted in English and contained the following:

    • How to Measure the ROI of social media sales activities

    • How to find and commit leads through social media monitoring

    • Social media monitoring from a Danish angle

    • How to engage with sales leads through social media campaigns

    • Questions answered, exercises, and follow-up Webinar

  • November 2, 2012
    Danish Media Seminar: Social business in the media industry in Copenhagen

    I presented at the Danish Media Seminar along with Christian Carlsson of IBM. I examined strategic and commercial opportunities in the market, and Christian looked at how media companies should organize themselves in order to navigate social media. I gave two different presentations described below.

    How Publishers Use Social Media to Drive Revenue

    Many businesses have embraced content marketing, but what about the business of content? In a world where more and more content is free, how can sellers of content survive or even thrive? Publishers who offer top-quality content hold the key to success in social media and search, through traditional advertising as well as newer models, such as content syndication and custom content.

    How Search and Social Need Each Other

    If you've been focusing on search marketing, congratulations. If you've been making efforts in social media marketing, nice job. But if you haven't been working on both together, you're missing out. You can no longer succeed in search without social media, and your social media marketing will fall short unless you keep search in mind. Find out what you need to do to optimize search and social together and find out how Facebook and other social properties use search to decide what content users see.

  • What Are Your Customers Saying? An Introduction to Social Media Listening
    October 29, 2012
    Sentiment Analysis Symposium in San Francisco

    I gave a class on social media listening on Monday afternoon before the Sentiment Analysis Symposium. Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Or how the conversation is trending? And how do you pull that off in every country around the world? To answer those questions, and many more, you need a social media listening program. It's easy to fire up a basic tool like Google Alerts, but if you want to move from ad hoc listening to driving real business value, you need to mobilize your team to use the information out there to your advantage. Your customers are talking. Are you listening?

    At the symposium, participants met and learned from experts, strategists, practitioners, and solution providers. The symposium featured two dozen speakers from Cisco, Dow Jones, IBM, J.D. Power, Thomson Reuters, the American Cancer Society, etc., and the research world. Social psychologist Kate Niederhoffer and University of Maryland computer science professor V.S. Subrahmanian will deliver the conference keynotes.

  • Major Findings from the 2012 Social Media in Higher Education Report
    October 19, 2012
    Social Media for Teaching and Learning in Boston

    Pearson’s Hester Tinti-Kane, Babson Survey Research Group’s Jeff Seaman and I appeared at the Social Media for Teaching and Learning event. We discussed the findings of the 2012 Social Media in Higher Education Survey, which asked a representative nationwide sample of college professors if and how they use social media in the classroom. The subject was how social media relates to classroom instruction, online learning and how it can bridge the gap between students and faculty. The session examined which social media sites are most popular for faculty as well as the concerns and barriers that they see in adopting social media as part of their teaching process.

  • October 16, 2012
    Biznology® Webinar

    “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.”

    For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them. In this Webinar, he reveals some of the secrets behind them all.

    Rob uses select case studies to prove his findings and will give those who attend insights and ideas about how they can put these principles into practice for their businesses.

    Special sponsored presentation by Chris Abraham, BarnRaisers, Brick Marketing, and Marketing Pilgrim

    Rob Petersen is President of BarnRaisers, a digital marketing solutions company using social media, the power of community and the proven principles of relationship marketing to build brands. He is also on the MBA faculty of Rutgers University, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times.

  • October 8, 2012
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad 3, pre-loaded with course materials. The program runs as either a one-week daytime accelerated course or a 9-week evening class meeting weekly.

  • Digital Content Marketing: Rookie Mistakes
    October 2, 2012
    OMMA Response Mainstage at Advertising Week in New York City

    I moderated a panel with Patrick Duffy of bMobilized, Katherine Griwert of Brafton, and Michael Marchese of Tempesta Media, on rookie mistakes in digital content marketing. Digital response marketers are increasingly using content to drive leads and sales. Unlike other media channels, digital content marketing poses unique implementation and scaling challenges. Our panel explored the pitfalls found at each stage of deployment for both agencies and end-customers.

  • September 25, 2012
    Biznology® Webinar

    B2B marketing and sales have always been divided, but those days are over. How do you decide which group handles social media? It’s both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble? Will they know how to measure results or just play around?

    In this Webinar, you’ll find out how to integrate your B2B marketing and sales so that social media adds to your bottom line. You’ll find out how to attract clients, persuade them, and move them to purchase, with social media available as a communication option each step of the way.

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to treat social media as a tool for sales, just like the telephone. No one asks who owns the telephone—your call center uses phones, but so do your sales people, even if they use them differently. Social media is the same. Don’t pigeonhole social media with one team. Learn how your sales force can take advantage of social media to open new channels of communication with clients that lead to increased revenue and retention.

    Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman, and Social Ally

  • September 24, 2012
    Online course at the UC Irvine Extension

    This 6-week course is designed for marketers and business people wishing to learn more about the topic of search engine marketing (SEM). Students will be introduced to technologies, techniques, and strategies required to achieve high rankings on search engines and will learn why search engine marketing is one of the most cost-effective promotional strategies available. An introduction of both organic search engine optimization practices as well as pay-per-click will be presented, enabling the student to compare and contrast these strategies. Students will be given guidance on how to select the best method and create an effective search engine marketing campaign to achieve their promotional goals.

  • September 23, 2012
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in Social Media marketing for branding and implementing an effective branding strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. This course is open to adult undergraduates in the online BAIS program and the NSHSS initiative for honors HS students. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • September 23, 2012
    Online course at Fairleigh Dickinson University

    Mike and Monique de Maio will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • September 17, 2012
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. The program runs as either a one-week daytime accelerated course or a 9-week evening class meeting weekly.

  • Advanced Google PR Update: 5 Things PR Pros Need to Know about the New Google Search for Boosting Your Search Rankings
    September 14, 2012
    Bulldog Reporter Webinar

    After all the effort you put into your PR materials, shouldn't you ensure that they receive supercharged visibility across the Web—not only reaching the right audience through search, but also encouraging sharing across all relevant platforms?

    But the 800-pound gorilla of Internet search is Google—and every time you think you've got Google's methods nailed, they "improve" them, often negating your painstaking, but outdated SEO efforts. In short, if you want to continue delivering exceptional online results, you need to know Google's new rules of the game.

    Since 2010, Google has practically reinvented search. It now indexes much faster, cares about who your friends are, cares about human ratings of your content, ranks results according to links and ranks according to social activity.

    So what is Google's new Panda algorithm, and how does it affect the way you create PR materials and websites? How can you adjust your social media strategies so Google loves you more? How can you optimize your content for the new Google, but avoid getting dumped for practicing "Black Hat SEO"? Above all, what can you do right now to boost your search rankings?

  • Boost Your SEO!
    August 29, 2012
    Ticket Summit Webinar

    Marketing your company is essential to building your customer base. Get expert tips on Search Engine Optimization (SEO) strategies that will help you successfully remarket to your customers, and boost your bottom line.

  • July 10, 2012
    Biznology® Webinar

    Have your search rankings gone down dramatically with no obvious cause? Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not. You might have lots of links, and you might have lots of social activity, but it’s no longer enough. Panda actually relies on human ratings to give your content a gold star, but Google might be rating your site without even looking at it.

    In this Webinar, you’ll learn what human raters look for on your site, and how Google can rate every site on the Web without going broke. Find out what it means to look like a low quality site and what steps you can take to correct it.

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to use long-term solutions to boost your content and maintain a high quality Panda rating. What does Panda mean to search marketers? Tune in to find out.

    Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

  • June 26, 2012
    Biznology® Webinar

    If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime.

    Skinflints now have a way to successfully market their wares without requiring huge budgets. In the past, consumer marketers needed to spend large amounts of advertising, or come up with more and more interesting public relations stories. B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Each step in organic search requires tools, but you can find good ones for free.

    In this free 30-minute Biznology® Webinar, Mike Moran will show you the free tools and techniques that lead to success. Search marketing doesn’t have to cost an arm and a leg.

    Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

  • May 22, 2012
    RKG 2012 Summit in Charlottesville, VA

    Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Do you know how computers "listen" to social media? To answer those questions, and many more, you need a social media listening program. You could start with a basic tool, such as Google Alerts, but many businesses find that they need more. At this event, see real-world case studies that show social listening in action.

    Discover what tools are available today (and what their shortcomings are) and learn how social media listening tools are evolving. Find out how to keep up with all the conversation about your company and their industry in social media, so that you can respond to protect your reputation.

  • May 22, 2012
    Biznology® Webinar

    Do It Wrong Quickly--It sounds odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours getting their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback. If you think that this could never work at your company, you're not alone. Often, it's other people's attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explains how they don't work that way. Experimentation and fast changes are the only way to find out what’s right.

    In this Webinar, you’ll find out how to listen to what your customers say, watch what your customers do, and respond--quickly. Find out how to monitor the conversation about you in blogs, ratings and reviews, social networks and even hate sites. Learn how to measure the response of everything you do. Accept the fact that none of us can predict what our customers really want. Learn how to find out what’s wrong and fix it—fast.

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to stop worrying about getting everything perfect and start experimenting. Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something. If you know you need to adopt experimental marketing, but you don't know how to make it happen where you work, this is where you find out.

    Special sponsored presentation by Brick Marketing, Marketing Pilgrim, and Social Ally

  • Take Control of Your Social Media Strategy
    April 19, 2012
    International Advertising Association (IAA) in Copenhagen

    This 3-hour seminar will give you insight into how to use social media with a business and marketing perspective. You will also get tips on how to avoid the most common pitfalls. As most people know--but many find difficult to put into practice--social media is much more than just having a page on Facebook.

    Do what works! When your strategy is formulated, it is important to think broadly and use the opportunities that make the most sense for your company and your business situation. Many of the companies that are already working with social media have discovered entirely new business opportunities but have also encountered many challenges that have been difficult to predict. The purpose of this seminar is to gain insight into how you work best with social media and how to make the right strategy--in just 3 hours! You will get your knowledge from one of the best international experts in the field of social media, Mike Moran.

  • Digital Marketing Workshop
    April 18, 2012
    FDIH in Copenhagen

    This is a full-day workshop on search, social media, goals, conversions, and metrics arranged by Converseon Nordics and SearchAcademy.dk. The registration deadline is noon CET on April 16.

    Topics covered:

    • How can you improve your digital marketing?

    • How do you set up goals for your web activities and how do you measure them?

    • How do you get the best results with search?

    • How do you do social media campaigns?

    • And how do you combine social and search in your digital marketing?

  • April 13, 2012
    Greater Philadelphia Senior Executive Group (GPSEG) in Princeton, NJ

    Do It Wrong Quickly might strike you as strange advice, but interviews with leading Internet marketers reveal it as a common theme.

    Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something.

    Marketers have become careful over the years, because getting a TV commercial wrong is career death. Because it costs so much money, requires so much lead time, and is so hard to change, TV advertising is the pinnacle of the “do it right at all costs” approach.

    But the Web is different. All digital media is different. You can buy paid search ads today and change them tomorrow if they’re not working. Experimentation and fast changes are the only way to find out what’s right:

    • Listen to what your customers say.

    • Watch what your customers do.

    • Respond—quickly.

    These changes are not easy in many companies. Careers are ended with big mistakes, so admitting you don’t know what customers want and you’d like to experiment to find out—that might seem like a career-killing move. Do It Wrong Quickly is full of practical advice and stories from leading marketers on how to change the way your company does its marketing.

  • April 9, 2012
    Online course at the UC Irvine Extension

    This 6-week course is designed for marketers and business people wishing to learn more about the topic of search engine marketing (SEM). Students will be introduced to technologies, techniques, and strategies required to achieve high rankings on search engines and will learn why search engine marketing is one of the most cost-effective promotional strategies available. An introduction of both organic search engine optimization practices as well as pay-per-click will be presented, enabling the student to compare and contrast these strategies. Students will be given guidance on how to select the best method and create an effective search engine marketing campaign to achieve their promotional goals.

  • April 3, 2012
    Biznology® Webinar

    Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you've been unsure of whether you have what it takes to market globally, don't miss this chance to find out.

    In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests. Mike will show you how to segment and target your international markets by using different keywords for each country and each language. He’ll discuss how to test to see if your marketing is working, and how to optimize your web site so that you can be found by customers worldwide.

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to listen to your international customers, determine their needs and choose keywords for each market segment. He’ll show you how to work with translators and use proper coding so that your web site can be found by search engines globally.

    Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim

  • March 13, 2012
    Biznology® Webinar

    Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don't know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?

    In this Webinar, you’ll find out how to:

    • Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community

    • Set up your G+ Brand Page to best promote your brand and attract customers

    • Create and share content with the goal of engaging current customers as well as prospective customers and partners

    • Use G+ Circles and Hangout as a way of targeting and engaging with your followers

    • Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact.

    In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page. Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested. Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers.

    Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim

  • February 14, 2012
    Biznology® Webinar

    Are you thinking about writing a blog for your company, but don’t know where to start? Do you have what it takes to stick with it and create good content? How do you coordinate blogs across your company?

    In this Webinar, you’ll learn the dos and don’ts of blogging, starting with listening to your customers. You’ll find out how to choose a topic and create a plan for your blog so that you can generate new content. Mike will discuss where to host your blog, and how to publicize it. He’ll go over how to measure your success, track your subscribers, and optimize your blog posts for search. He’ll also discuss the tools you can use to make blogging easier.

    In this free 30-minute Biznology® Webinar, Mike Moran shows you how to start your blog from the ground up and which tools to use to maintain it, so that you can take advantage of the blogosphere to get your products and your company more publicity.

    Special sponsored presentation by Abraham Harrison LLC, American Banker, American Banker Magazine, Bank Technology News, Brick Marketing, and Marketing Pilgrim

  • February 10, 2012
    Marketing Executives Networking Group (MENG) in Morristown, NJ

    It's not your father's Google anymore. If you're still dutifully optimizing your title tags and checking your rankings, you're behind the curve. It's not that those things don't matter anymore--it's that so many other things matter, too. In just the last two years, Google has introduced a world of changes to organic search that have upended both the way people search and the results that they get. More importantly, what marketers must do to stay in front of searchers has changed, too. And the combination of all of these factors means the true scope of the changes is even more complex. So, no, Google Panda has nothing to do with bears. Google+ could be a minus for you if you don't take action. Google Search Plus Your World is actually about personalized search and social media. And Google Instant and Google Caffeine don't mean they are going into business against Nescafe.

    Don't keep running the same SEO campaigns that worked in 2010, because they might not work the same way now. Find out what has changed in Google Search so that you can change, too.

  • January 19, 2012
    Ticket Summit® 2012 in New York City

    Ticket Summit® is the leading ticket conference and trade show for live entertainment professionals. Conference attendees include producers, promoters, box office managers, ticket distributors, technology companies, and many more. I joined Ben Kirshner (President of Elite SEM), and Joseph Apfelbaum (CEO of Ajax Union) at the Search Engine Marketing panel discussion where we provided strategies to help companies successfully remarket to their customers, build their consumer base, and boost their bottom line.

  • January 10, 2012
    Biznology® Webinar

    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? Marketing has become a global conversation instead of a one-way message from the marketer. Sure, Twitter is important here, but how about in China? Do you know where the conversations are happening in each country market you’re in? Moreover, how do you decide which social media tasks should be done in headquarters and which should be done in each country?

    In this Webinar, you’ll find out how to:

    • Identify the most important social venues in each country market

    • Choose which markets are most ripe for a social approach

    • Detect which social media tools are smart about national languages

    • Create a strong central program that allows each country to do what it does best

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to take what you already know about social media and apply it on a global scale. Don’t assume that what worked in your home country will work everywhere, and don’t expect that you can run your worldwide social program from headquarters. Learn how to use your organization’s own market knowledge to get the most benefit out of social media in every country market.

    Special sponsored presentation by Abraham Harrison LLC, American Banker, American Banker Magazine, Bank Technology News, Brick Marketing, and Marketing Pilgrim

  • January 9, 2012
    Online course at UCI

    Dr. Ash Pahwa and I collaborate on an on-demand online course covering organic and paid search. I teach two of the sessions with Ash handling the other eight sessions.

    The course covered all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook.

  • December 6, 2011
    Business Marketing Association in Somerset New Jersey

    Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Do you know how computers "listen" to social media? To answer those questions, and many more, you need a social media listening program.

    You could start with a basic tool, such as Google Alerts, but many businesses find that they need more. At this event, see real-world case studies that show social listening in action.

    Discover what tools are available today (and what their shortcomings are) and learn how social media listening tools are evolving. Find out how to keep up with all the conversation about your company and their industry in social media, so that you can respond to protect your reputation.

  • November 15, 2011
    Biznology® Webinar

    Just because you know how to use social media doesn't mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them. An effective social media strategy focuses on social intelligence, social capability architecture, and social metrics. How do you turn the vast amount of data from social media into insights? How do you get the social expertise on board? How do you constantly measure and evaluate your efforts?

    Small businesses don’t have to spend much time thinking about organizational issues. But medium and large companies do. They must learn how to listen to the conversation and must organize their content assets and their personnel to engage with their audience and to measure the impact of that engagement. If you start by examining the precise reasons for using social media (crisis management, marketing campaigns, market research, customer service, and others), then you can identify the right approach and the right way to gauge your success.

    In this free 30-minute Biznology® Webinar, Mike Moran explains how to move beyond the experimentation stage to make social work for your business. He will answer key business questions and show how to track how much social can do to meet your real business goals.

    Thanks to our sponsors at SourceMedia (publishers of American Banker, American Banker Magazine, and Bank Technology News), Abraham Harrison, and Marketing Pilgrim.

  • October 25, 2011
    Biznology® Webinar

    Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can't deliver on the implied promise: "Type in anything and we'll find it." You're not sure whether the problem is the search engine technology you use, the way you've set up the search engine, or that blasted content on your site. Your authors don't use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms.

    When you add it all up, it's a wonder anyone finds anything with your site search engine. It's easy to change the search engine on your corporate Web site—at least it's easier than fixing some of the real problems. Too often, we look at poor Web site search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. Analyze your Web site's search in a holistic way and address all of your problems.

    In this Webinar, you'll find out how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. Mike will show you how to use metrics and surveys to assess your Web site search and improve it.

    He'll also show you how to use multifaceted search to optimize the search results. In this free 30-minute Biznology Webinar, Mike Moran explains how to analyze your Web site search experience so that searchers on your Web site can find what they are looking for.

  • September 15, 2011
    Webdagene in Oslo

    It might sound odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours to get their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback.

    If you think that this could never work at your company, you're not alone. Often, it's other people's attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explain how they don't work that way. If you know you need to adopt experimental marketing, but you don't know how to make it happen where you work, this is where you find out.

  • The New Web Marketing
    September 14, 2011
    Webdagene in Oslo

    Time was that understanding how to build a Web site was all you needed to know. In recent years, you've needed to become an expert in search marketing, social media, and return on investment.

    It's no longer enough to have a good Web site. Now you must know how to attract the right people to that Web site, and to close the sale, either online or offline. And if the whole thing seems a confusing pile of details, you need to focus on the methods that help you identify the best way to work across all those competing marketing tactics.

 

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