Mike Moran hired Bill Hunt’s company to help start IBM’s search engine marketing program in 2001, and they worked together for five years at ibm.com—taking one of the world’s largest corporate Web sites from nowhere to leadership in search marketing. Mike and Bill started with a site that drew fewer than 1% of its visitors from search engines, and now draws over 25%.
All along the way, Mike and Bill ran into issues that any company faces in search marketing, as well as the problems that a large and global company must tackle. Luckily, they wrote it all down, resulting in Search Engine Marketing, Inc., a best-selling book now in its second edition which is updated with new information at each printing.
- Learn more about Mike Moran
- Learn more about Bill Hunt
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.