Books and Other Writing

Books

Picture of Search Engine Marketing book by Mike Moran and Bill Hunt Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing. More on Search Engine Marketing, Inc.
Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow More on Do It Wrong Quickly

Magazines

Regular search columnist for Revenue Magazine from 2006 to 2008 Some articles for Revenue Magazine…
Author of One Web Image (PDF format), Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge Web site and showed how IT governance is the key to a consistent user experience on a large Web site such as ibm.com.

Blogs

Since 2005, the monthly Biznology® e-mail newsletter and daily blog have featured my own writing as well as that of other experts from around the web on subjects that bring business and technology together, such as Internet marketing. List of articles for Biznology monthly newsletter…List of articles for Biznology daily blog…
Columnist for Search Engine Guide and Small Business Answers since 2008 List of articles for Search Engine Guide…List of articles for Small Business Answers…
Columnist for Chamber of Commerce blog since 2013 List of articles for Chamber of Commerce…
Columnist for WebProNews 2007-2011 List of articles for WebProNews…
Columnist for Internet Evolution 2008-2010 List of articles for Internet Evolution…

Guest Articles

November 2005: “Is Google Missing Your Web Site?” on InformIT
Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.”
November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land
December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land
October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog
January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog