Books
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Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing. More on Search Engine Marketing, Inc.… |
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Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow More on Do It Wrong Quickly… |
Magazines
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Regular search columnist for Revenue Magazine from 2006 to 2008 Some articles for Revenue Magazine… |
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Author of One Web Image (PDF format), Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge Web site and showed how IT governance is the key to a consistent user experience on a large Web site such as ibm.com. |
Blogs
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Since 2005, the monthly Biznology® e-mail newsletter and daily blog have featured my own writing as well as that of other experts from around the Web on subjects that bring business and technology together, such as Internet marketing. List of articles for Biznology monthly newsletter…List of articles for Biznology daily blog… |
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Columnist for Search Engine Guide and Small Business Answers since 2008 List of articles for Search Engine Guide…List of articles for Small Business Answers… |
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Columnist for WebProNews 2007-2011 List of articles for WebProNews… |
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Columnist for Internet Evolution 2008-2010 List of articles for Internet Evolution… |
Guest Articles
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November 2005: “Is Google Missing Your Web Site?” on InformIT |
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Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.” |
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November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land |
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December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land |
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October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog |
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January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog |
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.