International Keynote Speaker on Digital Marketing

I speak dozens of times a year at events around the world, sometimes in front of hundreds of people, sometimes just a few. But each time, I make it worth their while. If you’re organizing an event, there’s no such thing as a big event or a small event—your event is biggest event there is. And you have to count on your speaker to deliver. Whether you need someone to kick things off in the morning to get the event off to a good start, whether you need to wake everyone up to a new way of thinking, or you need someone who can connect with people to get them to act, you know the impact you need and you need a speaker who delivers it. Each audience and each situation is different, so you need someone who can adjust to what your is.

Topics and Audiences

I typically addresses business audiences, such as executive managers, marketers, public relations professionals, and market researchers, but also frequently talk to technical professionals. (As an engineer by trade, that comes naturally to me.) I speak most frequently on Internet marketing subjects, especially search marketing, social media marketing, Web metrics, and personalization, but I am also an expert on search technology and text analytics. You can check out my previous speaking appearances complete with slide decks to get a better idea of my subject matter, but I am always expanding my territory to new subjects and new industries. My bio gives you more details about my background.

Here are a few talks that I have given recently, but I am always ready to tailor my appearance to the topic and audience at hand—I never really do the same thing twice:

• How the Web Changes the Old Marketing Rules

  Time was that marketing was for big companies with big budgets, but the Web has changed everything. Many Web marketing techniques are cheap or free, so any size company can take advantage—you can target even the smallest market segment. And when tactics cost so little, and can be changed so easily, your risk is quite low. And you can apply traditional direct marketing principles to tie marketing spending directly to sales. If you’ve been struggling with how your company can take advantage of the Web, or how you can convince others at your company to give it a try, learn how to apply what you already know about marketing to the brave new world of Internet marketing. Despite all the changes, Web marketing is still marketing.

• Converting Online Visitors Into Buyers

  What’s the purpose of your Web site? Whether you sell online or offline, your Web site must get people to buy. Learn how your organization can measure its web effectiveness with the only measurement that counts—return on investment. If you don’t know how to apply direct marketing principles to your Web site, it’s time you learned.

• Searching for Meaning: The Future of Text Analytics

  Once you have a text search engine for your enterprise, then what? What are the future applications that depend on text search and analytics? Find out how semantic search goes far beyond today’s keyword search to truly uncover the meaning behind the words. Learn how content management and business intelligence will be transformed by text analytics. The text revolution is coming—are you ready?

In-Person Speeches

I usually do keynote speeches at conferences, but also do private events and after-dinner speaking, or even all-day seminars. Here are the public events I have coming up. (I do private events also that are not listed.)

I’ve been pleased by the response I’ve gotten, like this one from Stephan Spencer, the Founder of NetConcepts: “Having attended many hundreds of conferences, I’ve heard countless presenters. Of them, Mike Moran stands above the rest. With his wit and enthusiasm, he totally captures the audience. But when it comes to the content, this is where he REALLY delivers. I had the pleasure of working with Mike chairing a series of conferences for the American Marketing Association. He was a top-rated speaker and I would invite him back in a heartbeat.” That’s just one review—you can read the full list of testimonials.

Webinars

In addition to my in-person events, I appear regularly in national Webinars. I tend to speak on the same subjects to the same kinds of audiences that I do in person, but I’ve found that it takes a different approach to be able to connect with people over the phone. You’re missing the ability to see their faces to tailor your words, but modern Webinar platforms often allow the audience to send instant messages with comments and questions that I can watch while I am speaking to ensure that I’m talking about what the audience cares about.

I’ve had some success with Webinars, as you can see in the comments from one Webinar organizer. Jon Greer, Editorial Director of Bulldog Reporter’s PR Management Roundtable Webinar says, “Mike Moran is in a class by himself: he’s able to convey important and complex information about technology and online communication in a smart, humorous and easy-to-understand way. He’s one of the people shining the brightest light on the opportunities and challenges online, and how all of our lives will be affected in the future. We look forward to having Mike back as a speaker as soon as possible.”

Media Appearances

I’ve been interviewed for print publications numerous times and there’s an increasing amount of audio and video out there, too.

Brian Offenberger, Host of the Online Marketing with RSS Ray show for WSRadio has this to say: “Mike Moran has the rare ability to inform audiences in an engaging and entertaining manner. Mike’s relatable presentation style puts his audience at ease and his put-to-work now information is beneficial to businesses of all shapes and sizes. We have had Mike appear on our program twice with absolutely phenomenal audience response.”

One of my video appearances was with famed blogger Robert Scoble.

Contact Me

If you’re interested in booking me for your event or media opportunity, I’d love to hear from you, so please contact me.