Search Engine Marketing, Inc.

About the Authors

Mike Moran hired Bill Hunt's company to help start IBM's search engine marketing program in 2001, and they worked together for five years at ibm.com—taking one of the world's largest corporate Web sites from nowhere to leadership in search marketing. Mike and Bill started with a site that drew fewer than 1% of its visitors from search engines, and now draws over 25%.

All along the way, Mike and Bill ran into issues that any company faces in search marketing, as well as the problems that a large and global company must tackle. Luckily, they wrote it all down, resulting in Search Engine Marketing, Inc., a best-selling book first released in 2005, but updated with new information at each printing.

• Learn more about Mike Moran
• Learn more about Bill Hunt