You’ve been given a chance to set the marketing success metrics for a thriving business with many repeat loyal customers. Which measurement is probably the best one to use?
- Revenue
- Profit
- Profit margin
- Lifetime value
Businesses run on profit (not profit margin or revenue), so for many companies that would be the best metric. But if you have repeat customers and you can calculate lifetime value, you’re far better off. You’ll optimize your marketing around attracting high value customers and you’ll focus on what’s need to keep them in your camp once acquired. Learn more about lifetime value.
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.