What Do You Do With an Interactive Agency Run Amok?

Your ad agency announces that they’ve bought an island on your behalf in Second Life. What do you say?

  • “We’re interested in experimenting with Second Life marketing as long as the investment is low and we can quickly measure return.”
  • “You’re fired. No one can make commitments on our behalf with out our approval.”
  • “If you didn’t get the approval of our purchasing department, you’ll have to eat it.”
  • “Second Life is the hottest new thing, so let’s figure out how to take advantage.”

If possible, it’s better to reward people for showing initiative. Now, if what they did was an extravagant error, maybe they should have to eat the costs, but if it is something manageable in your budget, then reminding everyone of the basis for investments and testing a new technique is probably best in the long run. For a cheaper alternative to Second Life, read “Second Life Meets WebEx.”