How Do You Start Multivariate Testing?

You want to increase sales on your e-commerce site and you hear about multivariate testing. How do you get started?

  • Use Google Website Optimizer to test your entire site.
  • Research multivariate testing and present your findings to your department manager to ask to begin a project.
  • Develop a business justification to purchase a multivariate testing tool.
  • Pick a difficult problem and try using Google Website Optimizer for free.

“It’s easier to beg forgiveness than to ask permission,” said computer pioneer Grace Hopper. Instead of slowly building consensus for the decision, just pick something free and try it. But don’t take on every problem there is—just grab one that shows how well it works and use that to convince everyone else. Learn more on multivariate testing.