Perhaps your site has all of its pages already indexed by the search engines, but most don’t. Even well-known, large sites can have 50% or more of their pages missing. Every page you have missing from Google’s search index, for example, can never be found by Google. It is simple to get many more of your pages included in search indexes, and you don’t need to pay anyone to do it.
Every organic search engine provides a way to check the number of pages indexed for a particular Web site, usually using the “site:” operator, like so: “site:www.yourdomain.com” (where you put your own site’s name in place of the “yourdomain.com”). But there’s a simple, free tool that performs the same function much more easily. MarketLeap, the search marketing consulting firm, provides what it calls ato check the pages you have included in organic indexes.
Under rare circumstances, your site might be completely missing from the search engines’ indexes. If so, you may want to submit your home page—some of the leading search engines allow free submission:
If you have some pages indexed, but not as many as you’d like, you have several actions you can take. Best of all, while these actions take some time and effort, you don’t have to shell out any money for expensive tools or advice:
- Create spider paths. You can coax spiders to index more of your site by creating site maps and other navigation that simplifies the link structure for all of your site’s pages. If you don’t have a site map, you are missing the easiest way to show spiders around your site.
- Investigate inclusion programs. Google, Yahoo!, and Microsoft Bing offer a free inclusion program, called Sitemaps, which allows Webmasters to generate a list of pages to crawl from their site.
Remember, pages missing from search indexes means searchers miss your site. Use these free tools and techniques to increase your search visibility. Once you do, you’re ready to move on to keyword planning.
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