Are you happy with your Web site search? Most companies aren’t, and for good reason. We often expect that Web site search should just “work,” but it rarely does. And when it doesn’t, we blame the search engine, when often our problems have other causes:
- Are searchers looking for content that you just don’t have anywhere on your site?
- Are the pages you do have in your search index?
- Are those pages optimized, with the right words in the title and in the content?
- Have you looked at the most popular searches and made sure the results are good?
- Have you measured the number of no-result and no-click searches?
- Have you investigated multifaceted search?
For more information on these and other Web site search issues, check out some of Mike’s latest posts on the subject from the Biznology blog.
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.