I’ve been an expert witness in cases for plaintiffs and defendants and also served as an industry expert for market analysts and investors. I serve legal and financial services clients needing an expert in any of the following areas:
- Digital marketing, especially search marketing, social media, Web analytics, and return on investment.
- Software, especially Web and Internet technology, search technology, text analytics technology, agile/lean development process, and software patents.
Prior to becoming a senior strategist at Converseon, a digital media marketing agency, I spent three decades at IBM, retiring in 2008 as a Distinguished Engineer, an executive-level technical position held by fewer than 400 people. I have been granted six U.S. patents, I was on IBM’s Patent Review Board from 2006 to 2008, and I frequently evaluated patents central to IBM’s business interests. During my tenure at IBM, I spent eight years managing ibm.com, leading a team of 65 information architects, programmers, and Web designers, pioneering agile development techniques. Other projects included developing search technologies, such as the first commercial linguistic search engine, and introducing automatic categorization technology.
I am certified as a Distinguished IT Specialist by The Open Group and as a Web Analytics Specialist by Data Shaping. You can see all my credentials here.
I am the co-author of a the best-selling Search Engine Marketing, Inc., now in its Second Edition, and sole author of the acclaimed Do It Wrong Quickly. I have extensive public speaking experience, including corporate training and teaching at multiple universities. I speak internationally to many different types of audiences, both technical and non-technical.
I provide professional expert witness consulting services. I have written reports, been deposed, and reviewed exhibits and affidavits. My litigation work is thorough and unbiased, and my public speaking experience ensures that I am comfortable explaining technical information to non-technical audiences.
I also provide industry consulting to financial analysts in the field of digital marketing. I often provide insights into industry behavior to allow analysts to form judgments about market trends.