Westlaw Round Table Group Expert Witness since 2007
I’ve been an expert witness in cases for plaintiffs and defendants and also served as an industry expert for market analysts and investors. I serve legal and financial services clients needing an expert in any of the following areas:
- Digital marketing, especially search marketing, social media, Web analytics, and return on investment.
- Software, especially Web and Internet technology, search technology, text analytics technology, agile/lean development process, and software patents.
Prior to becoming a senior strategist at Converseon, a digital media marketing agency, I spent three decades at IBM, retiring in 2008 as a Distinguished Engineer, an executive-level technical position held by fewer than 400 people. I have been granted six U.S. patents, I was on IBM’s Patent Review Board from 2006 to 2008, and I frequently evaluated patents central to IBM’s business interests. During my tenure at IBM, I spent eight years managing ibm.com, leading a team of 65 information architects, programmers, and Web designers, pioneering agile development techniques. Other projects included developing search technologies, such as the first commercial linguistic search engine, and introducing automatic categorization technology.
I am certified as a Distinguished IT Specialist by The Open Group and as a Web Analytics Specialist by Data Shaping. You can see all my credentials here.
IMS Elite Expert since 2011
I am the co-author of a the best-selling Search Engine Marketing, Inc., now in its Second Edition, and sole author of the acclaimed Do It Wrong Quickly. I have extensive public speaking experience, including corporate training and teaching at multiple universities. I speak internationally to many different types of audiences, both technical and non-technical.
I provide professional expert witness consulting services. I have written reports, been deposed, and reviewed exhibits and affidavits. My litigation work is thorough and unbiased, and my public speaking experience ensures that I am comfortable explaining technical information to non-technical audiences.
Expert In Digital Marketing and Technology
I also provide industry consulting to financial analysts in the field of digital marketing. I often provide insights into industry behavior to allow analysts to form judgments about market trends.
Expert In Digital Marketing and Technology
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.