Biznology Blog by Mike Moran
Where Business and Technology Come Together
August 20, 2008
An Olympic Workout for Your Browser
by Carlos Hoyos and Monica Piccinini
Growing up, the Olympics were a time of magic and excitement; a time to dream and a time to watch this uniquely human drama unfold. New stories were created minute-by-minute while old glories of Olympics past were retold and polished ever brighter with each passing year. Interestingly enough, although one of us grew up on the western coast of South America and the other on the eastern coast of North America, our Olympic experiences were not dissimilar: families gathered around the TV each day or night to share the experience; the opening ceremonies were not to be missed and were much discussed at school the next day; and, whether an American athlete or another athlete won a particular event, there were always the stories of triumph or heartbreak to capture our attention and hold us rapt. The Olympics were, and remain, magic.
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Posted by CarlosHoyos at 10:01 AM | Comments (0) | TrackBack (0)
August 19, 2008
Welcome New Biznology Bloggers
Yesterday, we welcomed Carlos Hoyos and Monica Piccinini with their first blog post. Today it is Eva Lyford. Thanks to all our new contributors—please help us to improve what we do. I am still out on vacation through September 2, but will try to keep posting our new bloggers until I return.
Posted by MikeMoran at 5:22 AM | Comments (0) | TrackBack (0)
How Microtrends Change Your Internet Marketing
by Eva Lyford
Having trouble focusing on everything all at once? Identify a few microtrends and get moving on setting up matching landing pages to capitalize on them. You may find with a bit of segment tweaking that your widget will succeed in entirely new segments than you have addressed before. Microtrends are not Paris Hilton's latest choice in swimwear. Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn and E. Kinney Zalesne covers a variety of trends that could be useful to anyone setting up segmented online marketing. Many businesses have a clear vision of who their customers are and how to speak to them about their products. Other businesses don't, or have spent so long trying to figure it out that they've forgotten what they set out to accomplish in the first place. If you're struggling trying to identify what landing pages to create and what groups to target, try a few of these on for size.
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Posted by EvaLyford at 4:31 AM | Comments (1) | TrackBack (0)
August 18, 2008
Web 2.0 Hide and Seek with Search Engines
by Carlos Hoyos and Monica Piccinini
Welcome to the world of Web 2.0 where the old maps of the Internet have been updated to help visitors find their way to new content! After reading this article you will understand the challenges which new dynamic technologies such as AJAX pose to search and content discovery, as well as how to avoid some common problems.
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Posted by CarlosHoyos at 5:15 AM | Comments (0) | TrackBack (0)
August 15, 2008
LinkedIn Gets the "Old School" Stamp of Approval
While I am not old by any stretch of the imagination, I definitely fall on the "I did not grow up with the internet" side of the ledger. All that means is that I have needed to adapt how I do business to incorporate blogging and social media among other "unnatural" acts. In fact, for a good portion of my career I had to depend on newspapers for "up-to-date" business information and I have grown fond of several sources that have themselves had to adapt to the internet economy. The business section of the New York Times has been one of those trusted venues that have been able to bridge the gap well. One of my new media favorites is LinkedIn. Now, as a result of a partnership between LinkedIn and the NY Times I get the benefit of two favorites of the past and future as they combine forces to help me stay informed and connected all at once.
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Posted by FrankReed at 3:21 AM | Comments (1) | TrackBack (0)
August 13, 2008
Always Be Reading "Always Be Testing"
New Internet books come out all the time, but few are as important as this one. Bryan Eisenberg and his merry band at FutureNow have created THE book to lead you through testing using Google Website Optimizer. Now, you use a free tool, plus get a free book—the $20 book comes with a $25 Google AdWords gift certificate. If you're still not convinced, read my review on Search Engine Guide, called "Always Be Reading Always Be Testing."
Posted by MikeMoran at 10:48 PM | Comments (1) | TrackBack (0)
August 11, 2008
Creating Your Own Viral Video
Perhaps you've heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they could do it, either. Find out the basics of creating a video that your customers can find and pass on in my latest article for Revenue Magazine called "Lights, Cameras, Action!"
Posted by MikeMoran at 10:13 PM | Comments (2) | TrackBack (0)
August 8, 2008
Search Marketers Think YOU Know It Already. Do You?
As with any business, it can be important to step outside of the business, so to speak, to see what might actually be going on. That's why consultants exist. Good ones allow you to get the objective position from the other side of the desk so you do not lose perspective on what the market is actually asking for, or even how you may be perceived in the market. Search marketing is a classic industry for this kind of approach because it's very easy to assume that everyone knows a lot about search. I am beginning to think I could be a bit off.
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Posted by FrankReed at 5:21 PM | Comments (1) | TrackBack (0)
Can We Adapt to Internet Marketing?
Human beings don't naturally adapt to anything, despite what Darwin says. We're wired to trust the tried and true, which typically works out very well for us. But some of us miss the sunsets, when we do that. Read my latest blog on Small Business Unleashed, "Can We Adapt to Internet Marketing?" to find out why.
Posted by MikeMoran at 2:19 AM | Comments (0) | TrackBack (0)
August 5, 2008
What's In a Brand?
Is there any way to capture a brand's essence and find out what people really feel about it? That's the question I pose in my first blog post for Biznology, where we'll look at a way the Web can tell you more about how the public perceives your brand.
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Posted by AaronKim at 1:47 PM | Comments (5) | TrackBack (0)
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