November 5, 2009
Biznology Blog by Mike Moran
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Write a Compelling Marketing Headline
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More and more, marketers must write stories much the way a newspaper reporter does--it's about compelling content, not advertising copy. One of the most important skills a marketer needs is to create a headline that makes people click through to the entire story, whether that headline is on a paid search ad, a link to a Web page, an e-mail subject line, or somewhere else. Compelling headlines invite readers to read more and are the first step to a customer relationship. For a handy checklist on what to think about when you write your headlines, check out the new "Checklist for Writing a Headline" in the Internet Marketing resources of my Web site.
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Posted by MikeMoran at November 5, 2009 3:31 PM
Comments
Well said, the headline is "the" most imprtant element in an offer/article. 78% read the ehadline only - so if that doesn't grab them and pique their interest in the rest of the offer, then it's lost, no matter how good the remaining content is.
Posted by: Sami at November 9, 2009 3:33 AM
The headline is probably the most important part of an article it draws people in, but it should not mislead!
Posted by: PowerPoint Templates at November 9, 2009 12:37 PM
A user decides after reading the headline whether the article is worth reading or not.
Posted by: drop ship access review at November 10, 2009 3:34 PM
Yes headline matters. Most of the readers dont get time to get depth in to subject. Only if the headline attracts them they read on the message
Posted by: Thomson Grub at November 12, 2009 11:42 PM
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