November 19, 2009

Biznology Blog by Mike Moran

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Online Vendors Dare Buyers to Compare

Customers have comparison shopped since the first guy set up a table in the town square with more than one product. But the Internet has taken comparison shopping to a new level, with elaborate feature-by-feature comparisons and real-time price monitoring. Shoppers have never been more able to compare products to each other. But did you know that this information is no longer the sole province of review sites or shopping search engines? To see how companies are helping their customers compare their wares to their competitors, check out my latest post on Internet Evolution, "Online Vendors Dare Buyers to Compare."