November 4, 2009

Biznology Blog by Mike Moran

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Multiply Marketing Effectiveness Despite Division of Labor

As soon as you hire your first employee, you have to divide up the work--experts call this division of labor. The efficiencies gained through this specialization are vital to any growing business, but they come at some marketing cost, because marketing effectiveness is often affected by division of labor. Large companies deal with this problem every day, but even small companies grapple wit this problem at times. If your marketing effectiveness might be compromised by creeping specialization in your business, check out my latest post on Search Engine Guide, "Multiply Marketing Effectiveness Despite Division of Labor."