November 24, 2009

Biznology Blog by Mike Moran

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Checklist for Writing Online Copy

Image by Andy Field (Hubmedia) via Flickr

Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about. For one thing, people don't read copy online, they scan it. And second, they'll never find your fabulous prose if you don't make it search friendly. If you have trouble keeping all that in mind as you sit down to write your next Web page, you might need my "Checklist for Writing Online Copy."