November 30, 2009

Biznology Blog by Mike Moran

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Are you just following your competitors?

Many local businesses look alike--it's just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a dry cleaners in yours. And there's nothing wrong with that, until you try to market on the Web. Then, all of a sudden, there is no reason for your copycat business to be ranked any higher than anyone else's. And you have no reason for customers to come to you over anyone else. Perhaps you've always gotten by with doing the same thing your competitors do. What can you do when you look like every other competitor online? To find out, check out my new post on Search Engine Guide, "Are you just following your competitors?"