July 9, 2009

Biznology Blog by Mike Moran

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Why Internet marketing is just getting started

Image by Patrick Q via Flickr

Someone said to me today, "It must have been great to be part of Internet marketing from the beginning." Well, it has been. But in truth, we're still at the beginning. Internet marketing is just getting started. The reason for that is that marketing itself is just getting started. Marketing is just a baby. I say this because we act as though marketing is a widely adopted practice. But it's not. If marketing was some technical innovation, we'd say that it is still an emerging technology.

The simple fact is that the average company does almost no marketing. Big companies do marketing. Companies that take advantage of traditional media advertising do marketing.

But most small companies do nothing more than an ad in the Yellow Pages. Most B2B companies do no more than a brochure at the annual trade show. These companies focus on sales, rather than marketing.

They don't take this approach because they are short-sighted or backward. They do so because traditional offline marketing doesn't work for most businesses--it never has. It costs too much and it can't reach the right target audience to be effective.

That's where Internet marketing comes in. It's cheap and it's possible to target any group, no matter how small. For the first time, small companies and B2B companies can afford to do marketing that reaches their prospective customers.

That's why I think marketing is still a baby. Although marketing has been around a long time, it still has a long way to go before most companies focus on marketing the same way they focus on product development or finance or sales. If your company has been ignoring marketing, the Internet is going to force you to face it, sooner or later.

Posted by MikeMoran at July 9, 2009 6:06 PM

Comments

Internet marketing has come a long way. People in third world countries still do not have access to computers, leave alone internet. Internet marketing has a bright future as this technology is fast growing and being accepted world wide.

Posted by: Anthony from Web Solutions at July 10, 2009 6:38 AM

I think Internet marketing is just getting started in the poor countries. It will fast grow up.

Posted by: John Smith at July 13, 2009 2:30 AM

I think that is true about a number of emerging Internet technologies the market is still very young and is infancy. Look at how pay per click advertising has evolved.

Posted by: PowerPoint Templates at July 13, 2009 9:59 AM

More and more developing countries are starting to use internet marketing and its a great development and this is just the beginning.

Posted by: Scott Pruitt of Texas Divorce Online at July 13, 2009 8:53 PM

Internet marketing is just being introduced in the developing world and its a niche for them where a few thousand in millions know what is happening.

Posted by: Lose 100 Pounds at July 16, 2009 4:11 PM

I, too, had someone say something similar. He went on about how he was turned down numerous times by average companies due to his lack of requirements, such as a degree. He's repaired countless computers on a freelance basis for over 15 years and he learned everything via books online.

Posted by: Harley Gibson at July 16, 2009 9:09 PM

It's also an excellent industry to learn as to get started it's very inexpensive compared to radio or tv markrting

Posted by: best sunglasses at July 17, 2009 2:40 AM

I agree that internet marketing is just really getting started specially to those who are new to this business.One advantage that i can see is,they can easily promote their products in the internet w/o too much expense on it rather than a paid advertisement & they can assure that it can easily spread through world wide web because of the internet technology today.

Posted by: jodimarcel29 at July 23, 2009 8:08 AM