December 24, 2008

Biznology Blog by Mike Moran

« Multivariate Testing in Action | Main | Does Your Business Ever Sleep? »

Who's in Charge of Social Media Marketing?

The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should be in charge. Marketers, PR types, and market researchers all have legitimate reasons to lay claim to leadership in social media. To find out what my advice is for your organization, read my column in Revenue Magazine, entitled, "Blurring the Lines."

Posted by MikeMoran at December 24, 2008 3:05 AM

Comments

Great article...You are really right about the four things it takes to be an social media specialist. I think one of the things that you have to also have to have some sales skills. I know it is very close to marketing, but it is something completely different in my eyes.

Posted by: Colin Waters at December 29, 2008 5:26 PM

Totally agree, Colin. Sales skills are important in any part of Internet marketing, including social media. I didn't mention the sales team in the article because I haven't seen the sales people considered as the owners of social media anyplace. Thanks for the comment.

Posted by: Mike Moran at December 29, 2008 5:35 PM