December 8, 2008

Biznology Blog by Mike Moran

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Search Marketing Meets Econometrics

You know that a field is going mainstream when the experts start trotting out the $20 words to describe what's going on. So, when both Bill Hunt, my co-author on Search Engine Marketing, Inc., and I were interviewed by BtoB Magazine on the impact of econometrics of search marketing, it felt like a real indication that mainstream marketers are beginning to pay attention. It used to be that the heavy statistical guns were held in reserve for direct marketing matchback systems, but now they are being trained on search marketing. If you're interested in hearing BtoB's take, check out their article, "Offline impact: econometric modeling and search keyword bidding."

Posted by MikeMoran at December 8, 2008 10:38 PM

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