November 17, 2008

Biznology Blog by Mike Moran

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Personalization Is for Big Companies, Right?

You might have heard lots of talk about personalization, and perhaps you have even taken some steps to personalize your own Web site. But most small businesses haven't. Some might find the whole concept intimidating. Others might believe that it requires technical ability or resources unavailable to them. Neither has to be the case. In my latest post for Small Business Answers, see how small businesses can learn a simple technique from a large business that personalizes their Web site for their best customers. Read more in "Personalization Is for Big Companies, Right?"

Posted by MikeMoran at November 17, 2008 4:59 PM

Comments

this is too personalization ... it should be public to drive more business

Posted by: free punjabi songs at November 19, 2008 4:00 AM

I think personalization can be done by small companies. Yes, a degree of technology is required, but for instance you can easily create a segmented email list for your major customer groupings, refer to them by first name and even remember their birthdays, all very easily with something like Aweber.

This level of personalization isn't that difficult to achieve, but can be quite powerful, especially for small business.

Posted by: Jonathan | Marketing in Abbotsford BC at November 29, 2008 4:03 AM

Totally agree, Jonathan. Don't let yourself be intimidated by technology. Figure out what your customers need and then find a technology that does it. You can do that whether you are big or small.

Posted by: Mike Moran at November 29, 2008 1:29 PM