August 11, 2008

Biznology Blog by Mike Moran

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Creating Your Own Viral Video

Perhaps you've heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they could do it, either. Find out the basics of creating a video that your customers can find and pass on in my latest article for Revenue Magazine called "Lights, Cameras, Action!"

Posted by MikeMoran at August 11, 2008 10:13 PM

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Comments

That was a great article and fitting for my current objectives. I have a question about viral marketing with video and hope you will share your opinion.

It seems that the most watched videos do not market anything and really have little branding in them.

Example: Kobe jumps and Astin Martin. Nothing in the video, just the title of it. Sold a lot of cars...had millions of views...

What do you think, how do I brand without excesive pitch and watermarking?

Posted by: Sales Training - Karl Goldfield at August 14, 2008 5:41 AM

Good question, Karl. I think you need to produce something that is either entertaining or educational or both. Your video must contain a message that is fun or helpful so that people pass it on. Think about what your target market is looking for and get that message out there. And don't compare what you do the "most watched" videos. Instead, judge your success based on how much exposure and sales you get for something that costs very little.

Posted by: Mike Moran at August 14, 2008 2:44 PM