June 6, 2008

Biznology Blog by Mike Moran

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What Percentage of Your Site's Visitors Should Come from Search?

In my weekly column for Search Engine Guide, I address a question I received recently on search metrics. Do you know what percentage of your site's visitors ought to come from search engines? When your Web metrics analyst tells you that number, do you know whether to be happy or not? Find out why this particular search metrics can be problematic to benchmark and to interpret when you read "What Percentage of Your Site's Visitors Should Come from Search?" And see what this gentleman with the distinguished white beard has to do with it.

Posted by MikeMoran at June 6, 2008 8:36 PM

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Comments

I think 60% come from search and 40% from refferals, direct traffic etc.

Posted by: Funny at June 8, 2008 1:04 PM

I am sure you know your percentage, Funny, but others' mileage may vary. As stated in my post, I don't think this metric is the one to focus on.

Posted by: mikemoran at June 8, 2008 3:09 PM

Ah,My website's Visitors 80% come from SE!
ut and kugou
That are music websites!

Posted by: kugou at June 9, 2008 2:09 PM

Great post, thanks.

Posted by: Juan at June 9, 2008 7:23 PM

speaking in terms of effective marketing the majority of your visitors should be 'direct' (long term) otherwise in my opinion referrals and SE have to be good amounts.

Posted by: Don at June 15, 2008 4:35 PM