May 15, 2008

Biznology Blog by Mike Moran

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Do You Know How to Optimize Landing Pages?

When you speak at conferences frequently, you meet a lot of interesting people. When I was at Search Engine Strategies in New York in March, Tim Ash came up to me after my speech and gave me his great book, Landing Page Optimization. It took me a while to crack it open, but I want to make sure you don't make the same mistake. Tim's book is a must-read for any Internet marketer, because your landing page is the welcome mat for your whole site. If your landing pages don't work for your visitors, then you need to read Tim's book. And if you think that they are working, you might want to check Tim's book anyway, because they could probably work better than they do now. Read my book review of Landing Page Optimization at Search Engine Guide.

Posted by mikemoran at May 15, 2008 1:37 PM

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Comments

Hmm.. I guess landing page gives the first impression and if they can't find what they want easily although it's there they'll leave. So it's actually adding convinence to your audience.

Posted by: zohai at May 20, 2008 4:15 PM

Great review the book is going on my wish list.

Posted by: Dust Collecting at May 20, 2008 9:30 PM

Zohai,

I agree with you,landing page is the most crucial because it is the page whether visitors will stay or leave from the site.

Posted by: Blisters at May 21, 2008 5:55 AM

Landing pages are crucial for the reasons everyone is stating, but what you'll find after you optimize your landing pages is that you'll then want to optimize the second and third pages of your experience, also, Because EVERY page of your experience is a chance for customers to go forward or to bail out. Until they complete your conversion, you haven't gotten anything tangible.

Posted by: Mike Moran at May 21, 2008 12:41 PM

Landing page are the most important part on our websites. I do agree with Zohai, Landing Page is where the first impression come in. It must not to crowded so our readers could find anything in it easily.

Posted by: Southwest Rugs at May 25, 2008 2:55 PM

The landing page is the most important and needs the most attention. Great post and great review, keep it up.

Posted by: Team Building at May 27, 2008 9:03 PM

I do take seriously on my landing page. Thats the key to get readers attention. Not to messy and must be easy to access any information on it. Great post.

Posted by: home directory at May 30, 2008 8:39 AM

A nice design with great features of landing pages surely will attract more visitors to it. That is why many bloggers willing to spend on designing it.

Posted by: hair loss at June 1, 2008 1:40 AM

I spend lots of money to hire a designer to make a good landing page on my sites. First impression is important and that is the way to get readers attention to my site.

Posted by: irish gifts at June 1, 2008 2:23 PM

I agree. First impressions are crucial to our sites. Landing page must be exiting and easy to access. It got me a headache to design mine.

Posted by: Ecommerce solutions at June 4, 2008 5:04 AM

I think i underestimated the value of landing page. Now it's clear to me. Ill need to redesign it.

Posted by: cover creator software at June 6, 2008 4:22 PM

I knew that landing page are important. Design is the most important thing here. I would leave it to the professional.

Posted by: Baby Changing Bags at June 18, 2008 4:12 AM

I wish to create a website of my own but i do know know where to start and how to also. With the help of landing page, i think i can create a simple one within my abilities, without hiring a designer(expensive). Thanks for the info.:D

Posted by: php scripts at June 21, 2008 3:18 PM

well its all about adwords creation i guess

good landing means good conversion :)

Posted by: kannada at July 4, 2008 7:12 PM