April 7, 2008

Biznology Blog by Mike Moran

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Are You Ignoring Internet Yellow Pages?

Frequently, when I talk to a small business person who has not yet begun any Internet marketing, I hear the same lament, "I heard it costs a lot of money." I always wonder who is saying these things—perhaps the Yellow Pages salesperson or the print shop that does the trade show brochures? It sure doesn't mesh with what I see every day, which is that Internet marketing is often cheap or even free. Today, let's focus on one more cheap Internet marketing tactic, the Internet Yellow Pages, in the latest addition to the Skinflint Guide to Internet Marketing.