March 19, 2008

Biznology Blog by Mike Moran

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More on Converting Visitors to Buyers

Yesterday, I shared my slides and some ideas sparked by our panel session at Search Engine Strategies in New York. The room was packed (someone said 300 people), so evidently others had some ideas spurred also. We got heavy blogging coverage, from which I have seen several posts here and here and here and here and here. (Whew! I saw more, but I am getting tired.) Each one picked out different points, but the message is clear. You can't only think about traffic to your site, but also about how your site converts the traffic it gets. That's where the value is. I'll be back tomorrow with a post about my next session at SES, "Staffing Up For Search."