December 6, 2007

Biznology Blog by Mike Moran

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What Do Your Customers Care About?

Kelloggs logo As you know, each month I give away a free copy of my book to the best case study submitted embodying the principles of Do It Wrong Quickly. This month, the winner is Jerry Melvin, who submitted a case study on Kellogg's, the breakfast cereal leader, explaining how an online survey revealed what their customers really need out of several of their branded Web sites: Keebler cookies, Morningstar Farms products, and the Kellogg's brand itself. Learn for yourself what Kellogg's customers care about. (You can also check out all the Do It Wrong Quickly case studies and submit your own case study to try to win next month's contest.)