November 21, 2007

Biznology Blog by Mike Moran

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Are Your Customers Looking For a Problem?

My dad sometimes asked, "Are you looking for a problem?" He wasn't a search marketer—just a dad from Brooklyn—and he didn't mean the same thing I do. When I ask, "Are your customers looking for a problem?" I'm asking if your customers are searching using words that describe their problem rather than words that describe your product. Thanks to Chris Sherman at Search Engine Land for publishing it.

Speaking of thanks, I'm taking off the rest of the week for the U.S. Thanksgiving holiday. Look for me on Monday after I stop to count my many blessings.

Posted by MikeMoran at November 21, 2007 10:16 AM