June 19, 2007

Biznology Blog by Mike Moran

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Search Marketing for Direct Marketers

I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a subject that I love—why direct marketers should get search marketing. The short answer is that it is all about response. The long answer is in my slides.

Posted by mikemoran at June 19, 2007 9:43 PM