June 21, 2007

Biznology Blog by Mike Moran

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Creating Your Search Marketing Business Case

I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch, on putting together your search marketing business case. If you're wondering how to justify investing in organic and paid search when you don't know what it's worth, check out my slides.

Posted by MikeMoran at June 21, 2007 7:27 PM