May 24, 2007

Biznology Blog by Mike Moran

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Social Media Marketing for IT Industry

We've all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or cope with it? I was lucky enough today to speak at a BtoB Webinar for social media marketing for the IT industry, with Paul Gillin and Robert Scoble. If you missed the Webinar, you can at least check out my slides, Social Media Marketing 101.

Posted by mikemoran at May 24, 2007 2:35 PM

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Comments

Mike, I like your presentation very much.

The phrase that struck me the most was “Marketers have to give up control” . I think of it this way. Marketers no longer have control. It’s been taken away from them.

However, marketers can continue to have significant influence. And that’s what we all need to focus on. That’s what we help our clients with. Determining the strategy for maximizing influence given the radically changing landscape of social media.

Posted by: Glenn Gow at May 24, 2007 11:46 PM

Agreed, Glenn. Maybe the way I should say it is that "marketers must give up the illusion of control." You're right--message control is already a thing of the past and marketers must realize that they don't control a message but they can be part of a multi-way conversation.

Posted by: Mike Moran at May 25, 2007 11:10 AM