October 13, 2006

Biznology Blog by Mike Moran

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The Sixth Printing is Here

Many of you know by now that Bill and I update our book, Search Engine Marketing, Inc, with each printing. Well, the sixth printing, which we completed in August, is now available and it is our most extensive revision yet.

Big changes have affected the paid search industry, with MSN Search moving away from the use of Yahoo!'s paid placement facility in favor of its own, the growth of personalization in results, and the increasing use of hybrid auctions.

If you've already bought our book, thank you. You can review the full list of updates that we've made in each printing so you can keep your knowledge up-to-date. In the next few weeks, I will cover some of these changes in more depth in separate blog entries.

Posted by mikemoran at October 13, 2006 10:38 PM