October 11, 2006

Biznology Blog by Mike Moran

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New Use for Dayparting

When Bill Hunt and I wrote about dayparting, we expected people to use it to optimize their conversion rates—different days of the week and different times of the day probably yield different conversion rates. If you track which times are most lucrative for you, you can bid higher or lower (or not at all) to make your budget go farther.

But we really didn't think about using dayparting to combat click fraud. Here's a very interesting story courtesy of Andy Beal for his SEO Scholarship contest that shows a new way of thinking about using dayparting. Maybe others knew this already, but is was new to me.

Posted by MikeMoran at October 11, 2006 8:05 AM