June 20, 2006

Biznology Blog by Mike Moran

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What's Search Marketing Worth?

Here's my presentation from today's DM Days session that looks at the business value of search for the Leon Henry Web site, as part of the site clinic I assisted on for the Direct Marketing Association. If you have ever struggled with how to do a business case for search marketing, this should get you started. For more details, see the book Bill Hunt and I wrote, called Search Engine Marketing, Inc.

Posted by MikeMoran at June 20, 2006 12:23 AM