Biznology Blog: May 2006

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May 24, 2006

Concentrate on Content

I had a great time at the Enterprise Search Summit yesterday—it was a far higher turnout than last year, which shows you how hot enterprise search is getting. The topics seemed more advanced to me than in the past, with several tips in my presentation being mentioned in the keynote session and other earlier sessions, which is great. The word is getting out on search best practices and it is wonderful to see so many people talking about helping people find what they are looking for. My session, Concentrate on Content, explains how your site search engine is not always the thing to change—you need to make sure your content has what searchers are looking for.

Posted by mikemoran at 10:20 PM | Comments (0) | TrackBack

May 19, 2006

Two Apperances on Tuesday

Coming up Tuesday, I am making two appearances—one in a free Webinar and one at the Enterprise Search Summit in New York.

At 2 pm, log on to the KMWorld Magazine Webinar to hear What Can Librarians Teach Enterprises About Information Access? Join me and several other panelists in this free Webinar to learn how library science can change your approach to knowledge management.

At 4:45 pm at the Enterprise Search Summit, conference, I'll do a 30-minute session called Concentrate on Content. If you're frustrated with your site search results but you know your search technology is OK, you must get past blaming the search engine. Hear how to impose control on unruly content and get all the players to follow the rules.

Posted by mikemoran at 8:35 PM | Comments (0) | TrackBack

If You Keep Shooting at the Sky...

Everyone talks about best practices, but what is the best best practice of them all? Find out in my May Biznology newsletter, If You Keep Shooting at the Sky...

Posted by mikemoran at 8:31 PM | Comments (0) | TrackBack

May 9, 2006

Search Marketing for Catalogs

I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search marketing and avoid the misinformation that leads to mistakes. You can download the slides here.

Posted by mikemoran at 8:12 PM | Comments (0) | TrackBack

May 3, 2006

Steps to Organic Search Marketing Success

Thank you to the Direct Marketing Association for hosting several search marketing experts in a Webinar for B2B marketers. My part of the presentation covered the steps to organic search marketing success.

Posted by mikemoran at 4:38 PM | Comments (0) | TrackBack