February 17, 2006

Biznology Blog by Mike Moran

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Measuring Your Blog and RSS Success

Blogs that use RSS and other Web feeds are all the rage, but how do you measure their value? Even veteran interactive marketers can be stumped by Web feed metrics. How do you know if the RSS feed of your blog posts is being read—and, more importantly, acted upon? Precise measurements are not possible yet, but you do have a few techniques to take a good guess. Check out what you can count in this month's Biznology newsletter, "Measuring Your Blog and RSS Success."

Posted by MikeMoran at February 17, 2006 11:54 PM