Biznology Blog: February 2006

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February 23, 2006

Search Marketing Basics

There was a terrific turnout from the American Marketing Association last night in Bridgewater, NJ to learn Search Marketing Basics. If you weren't able to attend you can still download the slides.

Posted by mikemoran at 4:07 PM | Comments (0) | TrackBack

February 21, 2006

A Crash Course in Search Marketing

I really enjoyed meeting the folks who turned out from the IEEE tonight in Whippany, NJ to take my Crash Course in Search Marketing. If you weren't able to attend you can still download the slides.

Posted by mikemoran at 10:30 PM | Comments (0) | TrackBack

February 18, 2006

New Jersey Tour

OK, it isn't as sexy as my recent swing through Scandinavia, but I will be making two appearances next week in my home state.

On Tuesday, February 21, I'll be in Whippany to speak the NJ Chapter of the IEEE Computer Society, speaking on the topic A Crash Course in Search Engine Marketing. I'll present a 90-minute seminar on both organic and paid marketing to IEEE members and non-members at Lucent Technologies (67 Whippany Rd, Room 3C-222, Whippany, NJ). Arrive at 6 pm for a free pre-meeting buffet or at 7 pm for the talk itself. Contact Seth Jakel (sgjakel AT Comcast DOT net) to register.

The very next evening, I'll speak at a dinner event to the NJ Chapter of the American Marketing Association at the Bridgewater Marriott (700 Commons Way, Bridgewater, NJ) on the subject of search marketing. Pay $45 at the door for the event, which lasts from 6 pm to 8:30 pm.

I hope I'll see you at one of these events.

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February 17, 2006

Measuring Your Blog and RSS Success

Blogs that use RSS and other Web feeds are all the rage, but how do you measure their value? Even veteran interactive marketers can be stumped by Web feed metrics. How do you know if the RSS feed of your blog posts is being read—and, more importantly, acted upon? Precise measurements are not possible yet, but you do have a few techniques to take a good guess. Check out what you can count in this month's Biznology newsletter, "Measuring Your Blog and RSS Success."

Posted by mikemoran at 11:54 PM | Comments (0) | TrackBack

February 13, 2006

What's Your Paid Search Personality?

Here's the final pitch from my tour of Scandinavia last week. Most of us begin bidding on paid search keywords without knowing exactly what we are doing, which is OK because we learn from experience. As we start out, we often reveal our natural personalities by the strategy we adopt for our bidding—check out "What's Your Paid Search Personality?" to become aware of your inborn tendencies and then decide whether that strategy is really best for your paid search campaign. (You'll learn a bit about how to work with others who come with their own personalities also.)

Posted by mikemoran at 5:04 PM | Comments (0) | TrackBack

February 12, 2006

Step-by-Step Organic Search Success

Here's the second pitch from my whirlwind tour of Scandinavia. If you don't know how to get Google's attention for your Web pages, maybe you need to learn the four basic steps. Learn how to improve your Web site's organic search marketing with Step-by-Step Organic Search Success.

Posted by mikemoran at 4:51 PM | Comments (0) | TrackBack

February 11, 2006

Remember Search Marketing is Marketing

It was great to appear in Scandinavia this week—I gave three talks each in Lulea, Sweden (to the Northern Sweden Computer Society), Copenhagen, Denmark (to the Danish e-business Association), and Oslo, Norway. I'll post all three talks as soon as I get a chance, starting with the first one today, Remember that Search Marketing is Marketing. Learn how direct marketing techniques should be used to understand the value (and raise the value) of all the search marketing you do.

Posted by mikemoran at 3:05 PM | Comments (0) | TrackBack

February 4, 2006

Headed to Scandinavia

I am off to a whirlwind tour of Scandinavia with three stops along the way—Tuesday (presenting to the Swedish Computer Society in Lulea, Sweden), Wednesday (to the Danish e-business Association in Copenhagen), and Thursday (at Software 2006 in Oslo).

I'll present three sessions on search marketing at each location:

• Remember that Search Marketing is Marketing. Too often, we approach search marketing as a set of dials and switches that we twist and flip according to the mysterious advice of experts: sprinkle some keywords here, change your server configuration there, and a dozen more things that only technical experts understand. In this session, you'll be reminded that search marketing is more about marketing than about search. Find out what search marketing is worth to your business and how you know when you've succeeded, so that you know when to stop twisting dials to spend your time on something else.


• Step-By-Step Organic Search Success. Learn how to optimize your Web site to get the best possible rankings from organic search engines. See how the different specialists on your Web team, such as Webmasters, programmers, writers, designers, marketers, and others can work together to get your site noticed by Google and other search engines. Avoid the "get rich quick" approach of fooling search engines--you can conduct a successful long-term campaign without any tricks if you know how.


• What's Your Paid Search Personality? If you're buying ads from Google, Yahoo!, or other search engines, you already have a paid search personality. Are you driven to get that #1 result? Do you only buy when the keyword prices are cheap? Will you pay any price to get higher traffic? Find out your personality and decide if it is best for your business, or whether thinking differently about paid search would buy you a lot better return on your investment.

Drop by if you're in the neighborhood.

Posted by mikemoran at 9:02 PM | Comments (0) | TrackBack