November 15, 2005

Biznology Blog by Mike Moran

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Too Many Results Redux

A few weeks ago, we looked at why Web site searchers complain there are too many results when they search. After I posted that blog entry, I was pointed to a survey where consumers voiced that very complaint. In a 2003 Jupiter Research Consumer Survey, 54% of consumers stated that there are simply too many results returned for self-service search to be useful. As we discussed before, remember that just because searchers say it does not mean it is so—when searchers say their are too many results, they mean that the wrong results are on top.

Posted by mikemoran at November 15, 2005 10:30 PM