November 9, 2005

Biznology Blog by Mike Moran

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AD:TECH Tip: Do It Wrong Quickly

At today's AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is one that I have written about before because it is so central to the new way of measuring marketing and responding. So, instead of spending days, weeks, or months trying to do that new campaign or Web site change perfectly, my advice is "Do it wrong quickly."

Posted by mikemoran at November 9, 2005 7:53 AM