September 4, 2005

Biznology Blog by Mike Moran

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Meet Me at New York's MPM Forum on Wednesday

For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum in New York City. I'll be part of the MPM in Action Panel at 11:30 am, where I will explain how IBM came to measure our search marketing success. If you've read our book, Search Engine Marketing, Inc., you know that we are nuts about measuring success, so this will be a fun story to tell. Thanks to the CMO Council for giving me this opportunity.

Posted by MikeMoran at September 4, 2005 8:40 PM