Mike Moran's Upcoming Appearances

I make many appearances for private companies, but also appear at some public conferences when time permits. You can check out my previous speaking engagements (the public ones), but don't miss my upcoming public events:

July 13 to the Marketing Executives Networking Group (MENG) in New York City
How the Internet is Changing Marketing. It's not enough to stay on message. And the idea of "message control" is dead. Customers leave your Web site in a huff and post a bad review in a minute and a huff. Learn how to operate in this brave new marketing world. $25 advance registration required for non-members.

September 11 to the Marketing Executives Networking Group (MENG) in Morristown, New Jersey
When Marketing Is Not Enough. What happens when marketing doesn't work anymore? Or doesn't work enough? What do you do when the old tactics don't seem to get the same attention? Find out how the best companies are using the Internet to market their products but also their company, too. Find out how being a purpose-driven company gives you the edge when things aren't going so well.

October 8 at the Inbound Marketing Summit in Boston
Internet Marketing by the Numbers. What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing—a real customer feedback loop for every investment. Once you do, you'll be able to do more of what works and less of what doesn't. You'll find that it's amazing how smart you can look when you do what your customers want.

November 2 to the Specialty Equipment Manufacturer's Association in Las Vegas
The Skinflint's Guide to Generating Free Search Traffic. If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.