Mike Moran's Upcoming Appearances
May 20 at the Enterprise Search Summit in New York
Searching for Meaning: The Future of Text Analytics. Once you have a text search engine for your enterprise, then what? What are the future applications that depend on text search and analytics? Explore the new worlds of legal discovery, regulatory compliance and intranets that serve your employees in whole new ways. Find out how semantic search goes far beyond today's keyword search to truly uncover the meaning behind the words. Learn how content management and business intelligence will be transformed by text analytics. See how text search and analytics will drive personalized applications that provide a new level of relevance in every employee's business day. The text revolution is coming-are you ready?
May 21 at the Enterprise Search Summit in New York
The Future of Search. Join Mike and other industry panelists to hear about what's coming in enterprise search and, more importantly, what you should do about it. There are no charts here, so bring your pointed questions to this session to get answers.
July 14 at the ExL Pharma Public Relations & Communications Summit in New Brunswick NJ
Become a PR Leader in the Changing Digital Media Landscape. Communications professionals have always known how to tell a compelling story, and how to get it past editors, producers, and other gatekeepers of the mainstream media. But the Web has upended that cozy world. Learn how to get past the digital gatekeepers: bloggers, search engines, and your own customers.
July 17 at the Internet Strategy Forum Summit in Portland OR
Internet Marketing by the Numbers. What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing—a real customer feedback loop for every investment. It's amazing how smart you can look when you do what your customers want.
September 22 at TRANSFORUM 2008 in Orlando
Marketing 2.0: Growing your Old-Time Business in the New Economy. The Web has changed marketing forever. Your customers can choose whether to receive your message. Are you attracting them? Your customers can comment on whatever you say. Are you listening? And they decide with each click whether to respond to your offers—are you watching? Find out how your company can adapt to the new world of Internet marketing.
Business at Web Speed. Technology has accelerated the pace of business. How can your keep up? See how personal and organizational impediments can prevent us from making these changes in our own companies and in ourselves. Learn how companies are adapting their processes and their cultures to speed their rate of change.