Mike Moran has established many credentials over a 30-year IBM career, author, inventor, and consultant.
Honors
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Named an IBM Distinguished Engineer in 2005, an executive level technical position held by fewer than 400 people |
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Do It Wrong Quickly named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow |
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Named 56th on the list of Top 100 Most Influential Marketers of 2009 by Invesp Consulting |
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Named 51st on the list of Top 100 Most Influential Marketers of 2008 by Invesp Consulting |
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Holder of five U.S. patents with more in other countries |
Teaching
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Visiting Executive Lecturer at the University of Virginia’s Darden School of Business, 2007-present |
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Instructor at Rutgers University, Center for Management Development, 2010-present |
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Instructor at UCLA, 2010-present |
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Instructor at University of California at Irvine, 2010-present |
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Instructor at Farleigh Dickinson University, Petrocelli College of Continuing Studies, 2012-present |
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Course Developer for ClickZ, 2011-present |
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Course Developer for Direct Marketing Association’s Search Engine Marketing Certification Course, 2007-present |
Professional Organizations
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Marketing Executives Networking Group (member) |
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Search Engine Marketing Professional Organization (member) |
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Direct Marketing Association (member, member of Search Engine Marketing Council, member of Internet Marketing Advisory Board) |
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Web Analytics Association (member) |
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Association for Computing Machinery (member) |
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IEEE Computer Society (member) |
Education
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BS with honors in Accounting in 1980 from Rutgers University, Newark College of Arts and Sciences |
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Certified as marketing professional by UK Royal Chartered Institute of Marketing in 1998 and awarded with an Advanced Certificate of Market Management Practice |
Certifications
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Certified as a Senior IT Specialist by IBM in 2003 |
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Certified as a product manager by Pragmatic Marketing in 2007 |
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Certified as a Distinguished IT Specialist in 2008 |
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Certified as a Web Analytics Specialist by DataShaping in 2008 |
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.