Digital Marketing Author, Speaker, and Consultant

Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as Chief Strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology® newsletter and blog. Mike frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.

“What people need to know is that Internet marketing is more about marketing than about the Internet.”

Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted five patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.

Biznology Blog

Mike frequently writes for the Biznology blog. Some of his recent entries:

Biznology » Mike Moran
- What Google’s “Panda” Ranking Algorithm Update Means to You January 25, 2012
  Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., more » […]
- No more SEO worries for dynamic content? January 18, 2012
  If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more more » […]
- Global Social Media Marketing January 11, 2012
  My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes more » […]
- Business or Pleasure: How do you use social media? January 9, 2012
  Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean. I use social media for business. Period. Nothing else. more » […]