Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as Chief Strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology® newsletter and blog. Mike frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.
“What people need to know is that Internet marketing is more about marketing than about the Internet.”
Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted five patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.
Biznology Blog
Mike frequently writes for the Biznology blog. Some of his recent entries:
Skinflint Marketing GuidesLow budget? No budget? No problem! Internet marketing need not be expensive—if you know what to do.
VideosNot interested in reading? Mike's done presentations, interviews, and more, all captured on video.
PodcastsCheck out the podcasts as well as radio and audio interviews that Mike has done over the years.
InterviewsMike regularly interviews Internet marketing luminaries in his Biznology blog. Check out their expert advice.
ChecklistsNot sure how to complete a digital marketing task? See if there is a checklist that fits your situation.
Search Marketing BookThe search best-seller, called the "Bible of Search Marketing" by SearchEngineWatch, is now in its second edition, covering both organic and paid search.
Digital Marketing BookNamed one of the best marketing books of 2007 by the Miami Herald, it's a primer for all things in digital marketing from metrics to social media.
Digital Marketing BookstoreCheck out other leading books on digital marketing from top authors on Amazon.com.
Digital Marketing BlogThe free daily Biznology blog brings business together with technology to solve the digital marketing problems of companies large and small.
Internet Marketing BlogsCatch up with other blogs across the Web with the information you need on digital marketing.